The Complete Independent Movie Marketing Handbook [Paperback]

Mark Steven Bosko (Author), Chris Gore (Foreword)

Book Description

Publication Date: May 1, 2003

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

Editorial Reviews

From the Back Cover

Mark Steven Bosko

If you're an independent filmmaker looking for information on how to find distribution and audiences for your movies and videos, you'll find it here. This book gives street level instruction and real-world examples on how to promote, distribute and sell your productions. From landing a distribution deal and getting free media coverage to staging a low-cost premiere and selling your productions to video rental chains and through the Internet, this book is a ‘must-have' for any independent film or videomaker looking to seriously sustain a career in the entertainment industry.

Mark Steven Bosko, who lives in Ravenna, Ohio, has been promoting and distributing independent feature films for more than 10 years and, in addition to performing virtually every job on a film production, has worked professionally in public relations, marketing and magazine publishing.

About the Author

Bosko has been promoting and distributing independent feature films for more than 10 years.

Chris Gore has been called "a pit bull of journalism" and the "Gen-X Leonard Maltin." He founded" Film Threat "magazine in 1985 and the popular magazine gave him access to scores of unfinished, underground, and cult films. He lives in Los Angeles

Product Details

• Paperback: 361 pages
• Publisher: Michael Wiese Productions (May 1, 2003)
• Language: English
• ISBN-10: 0941188760
• ISBN-13: 978-0941188760
• Product Dimensions: 9.1 x 6 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #399,534 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

4.0 out of 5 stars Went in a skeptic, came out a believer, June 19, 2003

By 

Thom Harp (Seattle, WA United States) - See all my reviews

This review is from: The Complete Independent Movie Marketing Handbook (Paperback)

Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Must-Have Movie Marketing Magic, June 5, 2003

By 

Sam Lodge (Los Angeles, CA) - See all my reviews

This review is from: The Complete Independent Movie Marketing Handbook (Paperback)

A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Helped sell my film, June 13, 2003

By 

Susan Schneider (New York and PA) - See all my reviews

This review is from: The Complete Independent Movie Marketing Handbook (Paperback)

This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.