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The Complete Independent Movie Marketing Handbook Paperback


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The Complete Independent Movie Marketing Handbook + Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era + The Insider's Guide to Independent Film Distribution
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Product Details

  • Paperback: 361 pages
  • Publisher: Michael Wiese Productions (May 1, 2003)
  • Language: English
  • ISBN-10: 0941188760
  • ISBN-13: 978-0941188760
  • Product Dimensions: 9.1 x 6 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #814,391 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Mark Steven Bosko

If you're an independent filmmaker looking for information on how to find distribution and audiences for your movies and videos, you'll find it here. This book gives street level instruction and real-world examples on how to promote, distribute and sell your productions. From landing a distribution deal and getting free media coverage to staging a low-cost premiere and selling your productions to video rental chains and through the Internet, this book is a ‘must-have' for any independent film or videomaker looking to seriously sustain a career in the entertainment industry.

Mark Steven Bosko, who lives in Ravenna, Ohio, has been promoting and distributing independent feature films for more than 10 years and, in addition to performing virtually every job on a film production, has worked professionally in public relations, marketing and magazine publishing.

About the Author

Bosko has been promoting and distributing independent feature films for more than 10 years.


Chris Gore has been called ""a pit bull of journalism"" and the ""Gen-X Leonard Maltin."" He founded"" Film Threat ""magazine in 1985 and the popular magazine gave him access to scores of unfinished, underground, and cult films. He lives in Los Angeles

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Customer Reviews

4.9 out of 5 stars
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Highly recommended for filmmakers & screenwriters alike.
E. English
If you are an independent filmmaker, or want to know what it takes to get a film promoted, distributed and sold, you must have this book.
David Keel
I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book!
Susan Schneider

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Thom Harp on June 19, 2003
Format: Paperback
Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.
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7 of 7 people found the following review helpful By Sam Lodge on June 5, 2003
Format: Paperback
A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.
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9 of 10 people found the following review helpful By Susan Schneider on June 13, 2003
Format: Paperback
This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.
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7 of 8 people found the following review helpful By Bill Murray on May 1, 2003
Format: Paperback
Carefully, attentively, w o r d b y w o r d, read the title of Mark Bosco's "The Complete Independent Movie Marketing Handbook- Promote, Distribute, and Sell Your Film or Video". It says it all. Trust me: trust it.
Implement even a few of the suggestions in Bosco's book, and you'll save ten times, maybe a hundred times what the book cost you, and give your film a fighting chance to prosper. 'Wish I'd had this earlier.
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5 of 6 people found the following review helpful By David Adams on May 14, 2003
Format: Paperback
Outstanding! Mark's style of writing is so engaging, down-to-earth, and motivating --I couldn't pull myself away! I've been behind the scenes on several film projects and can't believe they had the audacity to shoot without knowing what Mark shares in this book. My highlighter is nearly empty! When it comes to marketing a project, ignorance is certainly not bliss! Mark's book is an absolute MUST HAVE if you plan to DO something with your film other than show your parents!
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2 of 2 people found the following review helpful By Reviewer Guy on January 23, 2011
Format: Paperback Verified Purchase
As an independent film maker, I have read through dozens of books pertaining to film marketing/distribution, and this one ranks in the top 3. This book REALISTICALLY guides you through the endeavors of marketing while in the world of independent films. Through the book it teaches you how to find a distributor and the best ways to pitch your film to them and it also shows you how to distribute the film yourself. What I like most that in the back of the book it features a list of INDEPENDENT FILM FRIENDLY distribution companies that you can contact after reading the book.

ONLY DOWNSIDE OF THE BOOK, its about 10 years old and still mentions VHS and mentions the internet as a NEW MEDIA... don't let that discourage you from getting it, it will still give you a wealth of information.
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1 of 1 people found the following review helpful By Edy on April 7, 2011
Format: Kindle Edition Verified Purchase
The book has useful information, I used it to take my first movie to a festival. I followed it's tips and I was a succes in the festival.
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1 of 1 people found the following review helpful By Kevin Brett on February 20, 2009
Format: Paperback
This is an easy to read and digest treatment of what it really takes to be successful with marketing your own independent films and videos. This is not theory, but reality. A real business treatment of the topic that all film students and starving artists should read. The marketing concepts in here really can be applied beyond just films, to books and similar media products and video games as well.

I used this book to create guidelines for what to expect, how to deal with and what not to accept from distributors and wholesalers. This is a fun to read, informative book that really takes you step by step from concept to marketing and every angle in between.

Kevin Brett is the Author of "The Way of the Martial Artist: Achieving Success in Martial Arts and in Life!" and the CEO of Kevin Brett Studios.

The Way of the Martial Artist: Achieving Success in Martial Arts and in Life!

The Art of Intelligent Driving
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