This classic Internet marketing manual is an advanced guide to setting up your own Internet sales channel with affiliate programs. Put into action by many of the biggest programs, this is a must read to build performance marketing that pays on results, instead of paying for impressions.
Book Description
Editorial Reviews
About the Author
M. Declan Dunn - CEO (The Architect)
Mr. Dunn is ADNet's architect, sculpting business plans for ADNet and businesses of all sizes. He has personally created over 30 business plans for companies, including Be Free's major clients like Priceline, Travelocity, CNET, and Network Solutions. Performance marketing is his specialty, increasing ROI through simple, proven methods of Internet business development.
He is the author of "The Insiders' Guide To Affiliate Programs", and blends strategic management with systematic development. He received his Master's Degree in Instructional Technology from CSU-Chico, developing projects on the Internet since its infancy.
Declan has been a consultant to corporations in the Bay Area and Silicon Valley since 1986, managing profitable, start up divisions within fast growing high tech businesses during extreme growth phases.
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Most Helpful Customer Reviews
12 of 14 people found the following review helpful:
3.0 out of 5 stars
Good Start for Affiliate Selling,
By A Customer
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This review is from: The Complete Insiders Guide to Associate & Affiliate Programs (Spiral-bound)
To get a good start on all the basic business concepts for how to establish a network of affiliates to sell your product through the internet, this loose leaf binder (with a tape inside) isn't too bad. It pulls together in one place the information that it would take a lot of searching on the web to pull out. However, because the author also runs one of the affiliate web sites, he is very light on talking about the services that are competitive to his AdNet business. (AdNet is the publisher of the book.) The case histories he discusses are somewhat detailed -- but they are OLD -- from 1998 or so, and the world has changed since then. Also the companies' write ups have the feel of the clients from his firm, so they are not particularly sharply written or edited.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
great guide,
By Jaimee (Canada) - See all my reviews
This review is from: The Complete Insiders Guide to Associate & Affiliate Programs (Spiral-bound)
This is great book on how to set up affiliate programs. It really goes in depth & walks you through in a step by step manner. Whether you are a novice or a pro on the web, this book will definately help you create, manage, and improve your affiliate program.
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