The ultimate book for anyone involved or believing in the marketing concept.
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Book Description
Editorial Reviews
About the Author
INSEAD, founded in 1959, provides management education for more than 600 MBA graduates and 5,000 executives annually, from all over the world, and has recently opened a second campus in Singapore.
The Kellogg Graduate School of Management at Northwestern University has risen to national prominence through a dedication to academic excellence, a lively spirit of innovation, a commitment to serving the marketplace, and above all, a profound sense of fellowship.
London Business School, founded in 1965, has firmly established itself as a leading international business school. It offers a 21-month MBA program, a one-year Masters in Finance course, and a broad range of general management and specialist courses for senior executives.
The Wharton School of the University of Pennsylvania, founded in 1881 as the United States' first collegiate school of management, is recognized worldwide for its innovative leadership and broad academic strengths across every major discipline and at every level of business education.
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