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Complete MBA For Dummies [Paperback]

Kathleen Allen PhD (Author), Peter Economy (Author)
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

December 26, 2007
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers’ needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company’s advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!


Frequently Bought Together

Customers buy this book with The Ten-Day MBA 3rd Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools $11.55

Complete MBA For Dummies + The Ten-Day MBA 3rd Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
Price For Both: $24.63

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Editorial Reviews

Review

"with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost"(Business a.m., 5 November 2002)

From the Back Cover

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

  • Know your customer's needs
  • Handle budgets and forecasts

  • Recruit and retain top people

  • Understand Sarbanes-Oxley

  • Be a successful negotiator


Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 2 edition (December 26, 2007)
  • Language: English
  • ISBN-10: 0470194294
  • ISBN-13: 978-0470194294
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #18,970 in Books (See Top 100 in Books)

More About the Authors

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Customer Reviews

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Average Customer Review
4.2 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:
3.0 out of 5 stars Covers a lot of ground, but too basic, October 17, 2010
This review is from: Complete MBA For Dummies (Paperback)
Have contemplated the idea of doing an MBA for a while, so came across this and thought it may give me a good basic idea of what will be covered. While the book covers a lot of ground, I found it way too basic. I mean, if you are at the point where you are considering an MBA, a reasonable base level of management understanding (either from undergrad or practical experience) can be somewhat assumed. This reads more like 'beginning business for dummies' or some such - well below 'mastering' business for the sort of person who may be considering MBA courses. Anyhow, it was well written, covered a lot of areas of business at a surface level, but certainly didn't provide me with a lot of new depth on any business areas.
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Auseful overview, July 12, 2011
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This book gives a good overview of what you need to know for a business degree or to run a business. It is a nice overview.
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3 of 10 people found the following review helpful:
5.0 out of 5 stars Great book! Highly recommend it. And I love Kathleen Allen, February 6, 2009
This review is from: Complete MBA For Dummies (Paperback)
I thought this was a great book and I Love Kathleen Allen. I think it's so easy to follow, I learned so much and it helped clarify some of my decisions. Highly recommend it. You should get it.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
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Key Phrases - Capitalized Phrases (CAPs): (learn more)
New World, United States, Improved World of Business, Other Important Stuff, All You Ever Wanted, Managing Is Hard, Leading Is Even Harder, Global Business, Mayo Clinic, Motivating Employees, Getting Noticed, Building Teams That Really Work, Department of Commerce, Working Your Way, New York Stock Exchange, Everything Is Negotiation, Today's Hottest Business Trends, Adam Smith, The Basics of Economics, Cirque du Soleil, The Part of Tens, The Small Business Administration, Pat Boyce, The Wall Street Journal, Ten Effective Ways
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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