The Complete Small Business Internet Guide is your initiation into the highly profitable world of the Internet. Finally, in a single guide, here's everything you need to know about doing business online. Complete with an online overview, it makes suggestions for marketing success, and helps small business people evaluate and tweak their plans along the way. This book will help you in planning and goal setting, web-site building and strategic marketing, as well as fine-tuning your business' future. Determine if your business is right for the Web Connect to the Internet and obtain a domain name Learn about electronic copyrights and trademarks CD-ROM contains a 45-day trial version of Microsoft FrontPage 98, and 30 days free of Netcom hosting/access Service
Book Description
Editorial Reviews
From Library Journal
This is the book for folks who have a business, understand computers and the Internet, and are trying to figure out how most effectively to undertake E-commerce. The Heatheringtons discuss what kinds of businesses work best on the net; how to obtain domain names, electronic copyrights, and trademarks; how to design effective web communication; and Internet marketing strategies. There is little technical information other than a chapter on Microsoft's Frontpage program, which is available as a 45-day trial version on the CD-ROM. A good book for those who find Nelson's book (below) too basic.
Copyright 1998 Reed Business Information, Inc.
Copyright 1998 Reed Business Information, Inc.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
REALLY "Complete" and "Easy" for a change!,
By A Customer
This review is from: The Complete Small Business Internet Guide (Paperback)
As a computer programmer, I've seen all kinds of books on the Internet, writing HTML, how to use Java, how to clean your motherboard, and every other topic one can imagine. Most have promised they were complete or easy of fast; but, most were none of those. So, I was extremely pleased to find The Complete Small business Internet Guide was everything it promised, and much more. I bought one copy for myself, and another for a client. Working together with the two books, we were able to put his business on the Internet in less than 2 days, a record for doing anything these days. Best bargain I've ever gotten in a book, and I'd buy any other book written by Tom Heatherington. He kept his promises.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A quick read and great overview of Internet business,
By A Customer
This review is from: The Complete Small Business Internet Guide (Paperback)
It would be unreasonable to expect that any one book could be the ultimate answer to every question one might have about the Internet. The authors address this in their introduction. Their up-font and logical direction is a breah of frsh air in this over-hyped field.I learned what I needed to know to get started. This was perfect for a new user. I also appreciated that they offerd other resources on almost every subject where I could get in-depth instruction on a particular subject. This is not "advanced" information, this is perfect for the vast majority of us who need a place to get started.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Most helpful book I've read,
By A Customer
This review is from: The Complete Small Business Internet Guide (Paperback)
I was complaining that all the "Get Online" books seem too high-level for me. I needed hard facts and down-to-earth explanations of the options available to me while creating my website. I'm not interested the the latest bleeding-edge technology; I just want to get our website up and running and attracting customers.I was getting very discouraged until a friend recommended this book, "The Complete Small Business Internet Guide". This book speaks my language! What needs to be done, how it needs to be done, problems to look out for, who can help me, all the questions I've been hoping other books would answer are all right there with excellent examples and discussion. Other books list all the "parts" that are available for making a website, but they don't explain the pros and cons of choosing one over the other, and they don't explain how they all go together. There are also so many weird little problems that can crop up! I had never even heard of them from the other books. Everyone else says you should use newsgroups to advertise, but they don't mention that "Oh, by the way, you can seriously mess up your relations with your customers by doing it the wrong way. Here's what you should look out for...". That's good stuff, and the Heatheringtons have filled every chapter with tips like this. So, not only do I know what to do, I know what not to do, and why. I can now get on with creating my website with a confidence I did not have before. Well, I'm so tickled that I felt compelled to write this review. If you are feeling somewhat intimidated by the technology and the hype, and are trying to create a real website, get this book.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
