Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success Paperback – January 22, 2013
|New from||Used from|
Frequently Bought Together
Customers Who Bought This Item Also Bought
From the Back Cover
Masterfully Manage All of Your Social Media Communities
Community managers are the linchpins of today's social media marketing campaigns, and The Complete Social Media Community Manager's Guide is your ultimate guide on how to do the job effectively, efficiently, and profitably. This detailed, step-by-step road map shows you how to cultivate, convert, and manage all of your social media communities and gives you a running start with downloadable, ready-to-use tools and templates.
The book covers it allproven social media best practices, crafting a strategy, setting realistic goals and metrics, and little-known paid-organic tactics for leveraging community-generated content to amplify your messaging. Packed with proven techniques, insightful case studies, and sensible advice, it's a must-read for everyone who wants to succeed with social media.
- Understand the diverse roles and responsibilities of today's community manager
- Follow proven steps for building an awesome social media marketing plan
- Sell your boss, colleagues, and company stakeholders on your social strategy
- Discover how to seed quality conversations and promote engagement within your community
- Explore paid-organic amplification through social ads across Facebook®, Twitter®, YouTube®, and other channels
- Learn crucial rules for swift and effective crisis management
- Measure and document your success with an arsenal of tools and reports
This timely guide will lend a sense of structure, purpose, and measurement to the social media community manager's role."
Andrew Goodman, Cofounder, HomeStars
When it comes to thinking about and executing a successful, holistic, and structured social media program that delivers real results for your company, this book covers everything you should know, and more."
Imelda Khoo, Global e-Marketing Manager, Tektroniks
Complete with job expectations framework, sample templates, PR safety harnesses, and community thrill tips, this book is a must-have resource."
Chief of Conversion Marketing, Unbounce.com
About the Author
Marty Weintraub is CEO of aimClear®, an Inc. 500-honored search and social marketing agency whose community management training credits include Intel, Siemens, Tektronix, United Health Group, and others. Marty is also the author of Killer Facebook Ads and regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren Litwinka is an Online Marketing Account Manager and Publications Manager at aimClear, with expertise in community management, online journalism, holistic social befriending, and content syndication. She writes a monthly column for Search Engine Land, and both authors contribute to the aimClear blog, which was named one of Technorati's Top 10 Small Business Blogs and one of PRWeb's 25 Essential PR Bloggers You Should Be Reading.
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.
Top Customer Reviews
Most social media books are heavy on platitudes, multi-year strategy, and the same tired case studies. By contrast, this book will help just about anyone set up a solid social media program, with actionable insights usable today.
The section about 'paid-organic' social media is particularly relevant.
Most Recent Customer Reviews
I would recommend this book to anyone willing to work as a Community Manager. Examples are clear and the book was well written.Published on September 8, 2013 by Jose I. Cavalli
With all the excellent books on Social Media out there, this is one you should be sure to miss. This guy can't write worth a damn. Read morePublished on June 12, 2013 by Mike Finn
This book is from the same guy who wrote "Killer Facebook Ads", the single worst book it has ever been my displeasure to purchase on Amazon - and I've purchased plenty. Read morePublished on June 9, 2013 by Daniel S. Heller
For the last several years I heard Marty speaking on webinars and other types of media and each time I said to myself, "This guy talks way to fast, but he has way too much... Read morePublished on March 18, 2013 by Mike Flatow