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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success Paperback – January 22, 2013

4 out of 5 stars 12 customer reviews

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Editorial Reviews

From the Back Cover

Masterfully Manage All of Your Social Media Communities

Community managers are the linchpins of today's social media marketing campaigns, and The Complete Social Media Community Manager's Guide is your ultimate guide on how to do the job effectively, efficiently, and profitably. This detailed, step-by-step road map shows you how to cultivate, convert, and manage all of your social media communities and gives you a running start with downloadable, ready-to-use tools and templates.

The book covers it all—proven social media best practices, crafting a strategy, setting realistic goals and metrics, and little-known paid-organic tactics for leveraging community-generated content to amplify your messaging. Packed with proven techniques, insightful case studies, and sensible advice, it's a must-read for everyone who wants to succeed with social media.

  • Understand the diverse roles and responsibilities of today's community manager
  • Follow proven steps for building an awesome social media marketing plan
  • Sell your boss, colleagues, and company stakeholders on your social strategy
  • Discover how to seed quality conversations and promote engagement within your community
  • Explore paid-organic amplification through social ads across Facebook®, Twitter®, YouTube®, and other channels
  • Learn crucial rules for swift and effective crisis management
  • Measure and document your success with an arsenal of tools and reports

This timely guide will lend a sense of structure, purpose, and measurement to the social media community manager's role."

—Andrew Goodman, Cofounder, HomeStars

When it comes to thinking about and executing a successful, holistic, and structured social media program that delivers real results for your company, this book covers everything you should know, and more."

—Imelda Khoo, Global e-Marketing Manager, Tektroniks

Complete with job expectations framework, sample templates, PR safety harnesses, and community thrill tips, this book is a must-have resource."

—Angie Schottmuller,

Chief of Conversion Marketing, Unbounce.com

About the Author

Marty Weintraub is CEO of aimClear®, an Inc. 500-honored search and social marketing agency whose community management training credits include Intel, Siemens, Tektronix, United Health Group, and others. Marty is also the author of Killer Facebook Ads and regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren Litwinka is an Online Marketing Account Manager and Publications Manager at aimClear, with expertise in community management, online journalism, holistic social befriending, and content syndication. She writes a monthly column for Search Engine Land, and both authors contribute to the aimClear blog, which was named one of Technorati's Top 10 Small Business Blogs and one of PRWeb's 25 Essential PR Bloggers You Should Be Reading.

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Product Details

  • Paperback: 336 pages
  • Publisher: Sybex; 1 edition (January 22, 2013)
  • Language: English
  • ISBN-10: 1118466853
  • ISBN-13: 978-1118466858
  • Product Dimensions: 7.4 x 0.7 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,069,516 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
Very timely information, as with all things related to social its perishable and needs to be taken advantage of as soon as possible before it changes again. But there is still some good evergreen stuff in there as well.
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This is a fantastic book for community management tactics on Twitter and Facebook, and gets very deep into the "how to" aspects of conversing with, and seeking out your audience. In addition, Weintraub and Litwinka cover many other critical aspects of community management such as setting up dashboards (I particularly like the detailed use of Outlook for RSS - a much overlooked tool that most marketers already have, and are not using), crisis management specific to key social platforms, social CRM metrics. There are also a ton of tools and social spaces listed in detail, to help community managers make an initial evaluation. I also particularly liked the detail of the "paid organic" aspect of some of the major networks like Twitter, LinkedIn, and Facebook. This book is definitely a "must have" for the beginning to advanced community manager, or the marketer who is looking for a fresh and up-to-date guide on the state on social community management.
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Format: Paperback Verified Purchase
The book is really good and thoroughly written. It's an excellent guide to travel across this new world of Social Networks but from a marketing perspective. If you want to know how to do create business opportunites within Web 2.0, this is the right place to go.
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Format: Kindle Edition Verified Purchase
This is an excellent book on social media marketing and community management. It is the only one I'd recommend to people.

Most social media books are heavy on platitudes, multi-year strategy, and the same tired case studies. By contrast, this book will help just about anyone set up a solid social media program, with actionable insights usable today.

The section about 'paid-organic' social media is particularly relevant.
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This is a comprehensive guide that helps social marketers of all experience levels understand what it takes to be successful in such a fast-paced field. Whether you're a small business owner seeking to learn or an experienced social community manager, this guide will not only help you learn about social media best practices but also how to quantify and analyze your success.
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Format: Paperback
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