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The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback)) Paperback – April 1, 2008


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Editorial Reviews

About the Author

James E. Dion, founder and president of Dionco, Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classics Retail Selling Ain't Brain Surgery, It's Twice as Hard, and Start and Run a Retail Business. Companies such as Microsoft, Maytag, Harley-Davidson, and Ritz-Carlton have benefited from his insights on retail selling, merchandising, technology, and consumer trends.
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Product Details

  • Series: Complete Idiot's Guides (Lifestyle Paperback)
  • Paperback: 368 pages
  • Publisher: ALPHA; First Paperback Edition edition (April 1, 2008)
  • Language: English
  • ISBN-10: 1592577261
  • ISBN-13: 978-1592577262
  • Product Dimensions: 7.3 x 0.8 x 9.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #135,748 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

14 of 15 people found the following review helpful By F Z Toklas on February 21, 2009
Format: Paperback
This is without a doubt the best guide around on the subject. From the author's organization of materials to the presentation of facts and anecdotal evidence, everything points to his first-hand experience and fluency in the subject matter. If for you retailing has little to do with psychology or other human behavioral principles, think again. The author explains it all in a very convincing way, which is at the heart of what makes this guide a cut above the rest: Mr Dion is not saying just trust me, this is how it goes. Instead he goes on a deep-dive on all key topics, from recruiting the right people to motivating the team, and provides the underlying principles and theories behind the strategies and tactics he proposes in the book. Amazing read, not to be missed!
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13 of 14 people found the following review helpful By K.K. on May 6, 2011
Format: Paperback Verified Purchase
My daughter is opening a women's clothing store, and although she has about 15 years of experience working in that field and knew much of what this book taught, it was still very helpful. It spans the years of retail with information that gives a big picture how this business works. Helpful lists to make you think through details. Lots of information, but very easy to read.
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10 of 12 people found the following review helpful By Midwest Book Review on December 15, 2009
Format: Paperback
It sounds easy - sell what people want, and they'll buy it. "The Complete Idiot's Guide to Starting & Running a Retail Store" is a guide for those who want to run their own retail business. Covering everything from picking your niche, determining its viability, real estate issues, and so much more, it's a fine introduction for the aspiring entrepreneur. "The Complete Idiot's Guide to Starting and Running a Retail Store" is a top pick that is well worth considering for the inexperienced.
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6 of 7 people found the following review helpful By A customer on February 12, 2009
Format: Paperback
This is an excellent 'how-to' book that is an invaluable resource for anyone thinking about starting a new retail store. The book is insightful, humorous and full of great practical advice to help guide the reader through the necessary steps to plan for a new store. There are wonderful anecdotes sprinkled throughout the book to make the learnings more concrete for the reader. If you're thinking about opening a new store, you need this book!
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6 of 8 people found the following review helpful By OES momma on May 17, 2011
Format: Paperback Verified Purchase
This book is really easy to read, and very informative. I want to start my own retail business some day, and this book had great reviews. I'm a young professional, so I wanted something I could relate to and this book definitely works for me. It's opened up my eyes to a lot of things I hadn't thought about and reminded me about things I had forgotten.

If you're interested in starting your own retail business, this is a great start. It inspired me to start my own Etsy shop so I could start getting the hang of things..check my shop out: [...]

Great book! I'm glad I bought it, and it will definitely be a resource for me!
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1 of 1 people found the following review helpful By Avid Reader on January 4, 2014
Format: Paperback Verified Purchase
The chapters on managing inventory and displays where particularity helpful. The format of the book was also helpful, which allowed easy skimming/identifying content of interest.
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1 of 1 people found the following review helpful By Pamela Cathey on March 16, 2014
Format: Paperback Verified Purchase
Very basic but goes into detail on the basics of opening a retail store. Gives a good overall look into the strategies that should be considered and where your focus should lie.
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1 of 1 people found the following review helpful By S. Holt on March 29, 2013
Format: Kindle Edition Verified Purchase
Good basic book for the beginner in retail. It sheds light on many unanswered questions and gives guidance in many areas of retailing.
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The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback))
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