Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $19.95
  • Save: $3.43 (17%)
FREE Shipping on orders over $35.
Only 15 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
The Complete Idiot's Guid... has been added to your Cart
Condition: Used: Good
Comment: In VERY GOOD condition, but is an ex-library book with some library markings. The cover and pages show lighter storage/reader wear. The pages and text are CLEAN THROUGHOUT! This book is in NICE SHAPE!!!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback)) Paperback – April 1, 2008

4.7 out of 5 stars 15 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$16.52
$10.35 $4.99

"Narconomics"
Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
$16.52 FREE Shipping on orders over $35. Only 15 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback))
  • +
  • Retail Business Kit For Dummies
  • +
  • The Everything Guide to Starting and Running a Retail Store: All you need to get started and succeed in your own retail adventure
Total price: $58.10
Buy the selected items together


Editorial Reviews

About the Author

James E. Dion, founder and president of Dionco, Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classics Retail Selling Ain't Brain Surgery, It's Twice as Hard, and Start and Run a Retail Business. Companies such as Microsoft, Maytag, Harley-Davidson, and Ritz-Carlton have benefited from his insights on retail selling, merchandising, technology, and consumer trends.
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Series: Complete Idiot's Guides (Lifestyle Paperback)
  • Paperback: 368 pages
  • Publisher: ALPHA; First Paperback Edition edition (April 1, 2008)
  • Language: English
  • ISBN-10: 1592577261
  • ISBN-13: 978-1592577262
  • Product Dimensions: 7.4 x 0.8 x 9.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #91,706 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Top Customer Reviews

Format: Paperback
This is without a doubt the best guide around on the subject. From the author's organization of materials to the presentation of facts and anecdotal evidence, everything points to his first-hand experience and fluency in the subject matter. If for you retailing has little to do with psychology or other human behavioral principles, think again. The author explains it all in a very convincing way, which is at the heart of what makes this guide a cut above the rest: Mr Dion is not saying just trust me, this is how it goes. Instead he goes on a deep-dive on all key topics, from recruiting the right people to motivating the team, and provides the underlying principles and theories behind the strategies and tactics he proposes in the book. Amazing read, not to be missed!
Comment 14 of 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
My daughter is opening a women's clothing store, and although she has about 15 years of experience working in that field and knew much of what this book taught, it was still very helpful. It spans the years of retail with information that gives a big picture how this business works. Helpful lists to make you think through details. Lots of information, but very easy to read.
Comment 14 of 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
It sounds easy - sell what people want, and they'll buy it. "The Complete Idiot's Guide to Starting & Running a Retail Store" is a guide for those who want to run their own retail business. Covering everything from picking your niche, determining its viability, real estate issues, and so much more, it's a fine introduction for the aspiring entrepreneur. "The Complete Idiot's Guide to Starting and Running a Retail Store" is a top pick that is well worth considering for the inexperienced.
Comment 10 of 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This is an excellent 'how-to' book that is an invaluable resource for anyone thinking about starting a new retail store. The book is insightful, humorous and full of great practical advice to help guide the reader through the necessary steps to plan for a new store. There are wonderful anecdotes sprinkled throughout the book to make the learnings more concrete for the reader. If you're thinking about opening a new store, you need this book!
Comment 6 of 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This book is really easy to read, and very informative. I want to start my own retail business some day, and this book had great reviews. I'm a young professional, so I wanted something I could relate to and this book definitely works for me. It's opened up my eyes to a lot of things I hadn't thought about and reminded me about things I had forgotten.

If you're interested in starting your own retail business, this is a great start. It inspired me to start my own Etsy shop so I could start getting the hang of things..check my shop out: [...]

Great book! I'm glad I bought it, and it will definitely be a resource for me!
Comment 7 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
The chapters on managing inventory and displays where particularity helpful. The format of the book was also helpful, which allowed easy skimming/identifying content of interest.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Very basic but goes into detail on the basics of opening a retail store. Gives a good overall look into the strategies that should be considered and where your focus should lie.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By S. Holt on March 29, 2013
Format: Kindle Edition Verified Purchase
Good basic book for the beginner in retail. It sheds light on many unanswered questions and gives guidance in many areas of retailing.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback))
This item: The Complete Idiot's Guide to Starting and Running a Retail Store (Complete Idiot's Guides (Lifestyle Paperback))
Price: $16.52
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: getting a small business loan, 300 million, retail business books