Provides a definitive visual survey of type to help the typographer use type to best effect. It features: profiles of influential designers; the qualities that make a type design effective; characteristics, applications, and creative uses of each of the seven major typeface groups; special typographic effects; and advantages and disadvantages of desk top publishing typography. A hands-on design guide for typographers, graphic artists, desk top publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.
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From the Publisher
A definitive visual survey of type -- from its beginnings to the present -- and a "hands on" practical guide for using type to best effect.
From the Back Cover
Provides a definitive visual survey of type to help the typographer use type to best effect. It features: profiles of influential designers; the qualities that make a type design effective; characteristics, applications, and creative uses of each of the seven major typeface groups; special typographic effects; and advantages and disadvantages of desk top publishing typography. A hands-on design guide for typographers, graphic artists, desk top publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
4.0 out of 5 stars
Time for an update.,
This review is from: The Complete Typographer: A Manual for Designing with Type (Textbook Binding)
I have reviewed and ordered this book as a text for my Typography students. It is very encompassing and thorough, providing many examples of typefaces and type usage. I probably would have given this review 5 stars if this was not the same publication that appeared in 1992. This book is worth keeping refreshed. The authors have gone to great lengths to provide excellent "contemporary" examples, so after 8 years it is time to address the issue of contemporary. Still, it is the best I could find out of many, and have adopted it for my course.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Worths to read again and again,
By JB (One Cave in the Afghanistan Rain Forest) - See all my reviews
This review is from: The Complete Typographer: A Manual for Designing with Type (Textbook Binding)
To those who wants to know more about typography, this book teaches you enough required knowledge so you can study more advanced subjects. It offers a brief but useful introduction on the history of typography. I'll recommend this book to anyone who is interested in typography.
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