"How to be a Complete and Utter Failure" turns the concept of self-improvement on its head. It brings together 39 and a half leading ideas in personal and business development, and offers a total antedote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy. "How to be a Complete and Utter Failure" comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining read.
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Book Description
Editorial Reviews
Review
" "With its clever use of reverse psychology, this is actually a very well researched book about being one of life's winners!written in a simple-to-read and very humorous style." "Professional Manager" "Before I founded The Gadget Shop I'd read every personal and business development book I could get my hands on and picked out the best ideas from each one. What's great about Steve's book is all these ideas, and many others I've never come across, can now be found in one place. Best of all, reading it is just like hearing Steve talk when he is on stage. It's like getting good advice from a friend. Steve uses humour in a very effective way in order to help you make more of your life, career or business". "Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop "At Asda we've been successful by swimming upstream and placing people development at the heart of our business. Put Steve's book at the heart of your personal development and he'll help you swim upstream too" "Tony De Nunzio, Chief Executive, Asda "Don't read this book" "Uncle Richard "This is a very funny business book, but has some sensible thinking behind it. Reinforcing the "don't do this" approach, it gets the message across to readers of how to do things right." "The Bookseller"
From the Back Cover
Do you want to fail in everything you do and waste all your potential?
Life is about being negative, right? It’s about not taking opportunities, never changing and, most importantly, feeling unhappy and unfulfilled.
How to Be a Complete and Utter Failure is your ultimate ANTI life coach. From not having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story in here is guaranteed to propel you into the slow lane of total inadequacy.
Be warned: whatever you do, don’t do the opposite of what you learn here or else you’re in serious danger of making some positive changes and leading a more successful life.
This book doesn't do what it says on the tin. Quite the opposite. It is written with commendable charm and clarity, laden with chuckles and insights in equal measure. You will laugh and you will think – often at the same time.
Neil Mullarkey, Founder-Member of the Comedy Store Players
I love this book – by saying the exact opposite of what you should do – it really hones in on the messages – and breaks the bad habits.
Sahar Hashemi, Co-Founder of Coffee Republic
INTERNATIONAL BESTSELLER
--This text refers to an alternate Paperback edition.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Motivated? Phah! I can't be motivated!,
By
This review is from: How to Be a Complete & Utter Failure Liv (Red Audio) (Audio Cassette)
I've been through a heat of self-development philosophies in my numerous years in this world, but none quite like this one. I would have thought I was wise enough to see through the reverse-psychology ploy, but from the beginning of this delightfully easy read and entertaining book made a miracle happen - a smile - and I felt energised to reflect on some areas in my life where I may have left to soak and may need a good frothing! I was privileged enough to catch Steve live -- and he's as charming as he is in the book. A good read and a must for anyone who feels stuck in a rut.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
If you don't do anything else, make sure you read this.....,
By LSM (Michigan) - See all my reviews
This review is from: How to Be a Complete & Utter Failure--live (Red Audio) (Audio CD)
In addition to participating in Mr. McDermott's seminar and meeting him personally, I have read his book with an intensity that I haven't committed to since college, and found all of the above to be, in a word, exceptional. If you want to go beyond, even far beyond, where you are in life right now, then I reccommend that you start here. The rest is up to you.
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