About the Author
J. B. Wood is president and CEO of the Technology Services Industry Association (TSIA). Wood is a co-founder, along with IBM and Oracle, of the Service Research & Innovation Institute (SRII). He is a frequent speaker at key industry events and has been quoted in Fortune, BusinessWeek, the New York Times, CNET, Computerworld, and CRM Magazine, among others. Wood also co-founded InsightExpress, which pioneered use of the Internet in market research applications, and was president and CEO of Prognostics, one of the largest customer research and consulting companies in the IT industry.