In companies' quest to attain double-digit growth in single digit markets, companies have frantically created more products, customers, markets, suppliers, services and locations. Yet all this complexity adds cost causing topline revenue to go up, and bottomline profits to go down.This title shows readers how to track complexity and reduce or eliminate it.Filled with examples of companies who have successfully conquered complexity, this guide demonstrates how to institute new metrics and modifications to existing cost and management control systems so they can choose when to cut complexity out and when to capitalise on it.
John Mariotti is an award winning business author and an internationally recognized executive, consultant, keynote speaker. Mariotti started his career in the telecommunications industry, and was deeply involved in governmental affairs during parts of his career. He has written hundreds of articles and columns and nine non-fiction books. In "The Chinese Conspiracy" he merges an exciting fictional thriller with a factual reality of America's risk from Cyber-Attacks. His last business book, "The Complexity Crisis" was chosen as one of 2008's Best Business Books and also one of 2008's Best Books for Small Business.
John led major businesses first as President of Huffy Bicycles, which was the world leader in bikes, and then as Group President of Rubbermaid Office Products, when Rubbermaid was America's Most Admired Company.
In the 1980's and 1990's he was also Chairman of the Board of the Productivity Communications Center, Board Chairman of Goodwill Industries of Dayton (OH), and President of the Bicycle Institute of America, for which he represented the U.S. Bike industry in Washington with the International Trade Commission, the U. S. Trade Representative, the U. S. Customs Office, and members of Congress, dealing with Legislative, Trade and Product Safety issues.
Since founding The Enterprise Group in1994, he has served on multiple corporate boards and has advised leading American companies such as Emerson, Scotts, Titleist, DirtDevil, CharBroil, Hills Pet Nutrition and many others. More recently, he was non-Executive Chairman of World Kitchen, Inc., on whose board he still sits.
John is Founder of the Reunion Conference series, now in its 14th year. Since 2001 he has published THE ENTERPRISE, a weekly on-line newletter and web-blog. He holds a B. S. M. E., from Bradley University and an M. S. M. E. from the University of Wisconsin. He lives in the Columbus, OH area. John can be reached at www.mariotti.net or www.thechineseconspiracy.com



