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"…an important new book…" (Marketing Week, 4 September 2003)
"…conflicting claims in the media is to blame for most of our anxiety…" (Daily Express, 22 October 2003)
"…In this fascinating book the authors lead us gently through the maze of complications…" (Research Magazine, November 2003)
“… draws on numerous sources to back the claims, and explains the theories in straightforward language. A very refreshing read…” (Marketing, 5 February 2004)
“... It should be key reading for those tasked with re-engineering and future-proofing their organizations…” (Interactive Marketing, Vol 5 No 4 April/June 2004)
“...Full of challenging ideas that should help us with our understanding of future trends...” (Long Range Planning, Vol.37, No.4 August 2004)
Alan Mitchell, author of Right Side Up, and co-author of The New Bottom Line.
"For anyone interested in today's society this is a must read. A brilliant book which brings empirical understanding to our complex lifestyles."
Alan McWalter - now has a porfolio of business interests having previously been Group Marketing director at Marks & Spencer and a Director of Woolworths and Comet.
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