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Comportamiento del consumidor y estrategia de marketing (Spanish Edition) (Spanish) Paperback – May 9, 2006


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About the Author

Paul Peter. University of Wisconsin, Madison. Es profesor de la cátedra James R. McManus-Bascom y jefe del Departamento de Marketing de la University of Wisconsin- Madison. Fue profesor de Indiana State University, Ohio State University y Washington University antes de integrarse al profesorado de la University of Wisconsin en 1981. Es autor de más de 30 libros, entre ellos A Preface to Marketing Management, novena edición; Marketing Management: Knowledge and Skills, séptima edición; Consumer Behavior and Marketing Strategy, séptima edición; Strategic Management: Concepts and Applications, tercera edición, y Marketing: Creating Value for Customers, segunda edición. Jerry C. Olson. Pennsylvania State University. Olson Zaltman Associates. Es profesor de la cátedra de marketing Earl P. Strong Executive Education en la Pennsylvania State University y miembro fundador de Olson Zaltman Associates. Se integró a Penn State en 1971, después de obtener su doctorado en psicología del consumidor en la Purdue University. En Penn State, ha impartido las cátedras de comportamiento del consumidor, administración de marketing, administración de publicidad y promoción, métodos de investigación, y teoría de marketing. Olson ha sido presidente de la Association for Consumer Research, la principal organización profesional de investigadores de consumidores. También ha formado parte de diversos consejos editoriales de las principales revistas en los campos de marketing y comportamiento del consumidor.

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