Computer Inselligence [yes, in-sell-igence, not intelligence] [Hardcover]

Mark Melin (Author)

Book Description

Publication Date: March 2000

The first book to integrate all mass media--the Internet, CD-ROM, print, radio and TV.

Editorial Reviews

Review

"Doing business in the digital age without reading this remarkable guide is like driving a car while blindfolded." -- Jay Conrad Levinson, best selling author of the Guerrilla Marketing series of books

"Mark Melin has a deep understanding of marketing and the customer relationship process. This book is an excellent piece of how-to communication that has such far-reaching implications, it should be required-reading for CEO's and marketing executives of any organization. This book will no doubt change the destiny of many corporations."(Robert T. Stacey, President, Association for the Advancement of Relationship Marketing. (AARM)) -- Robert T. Stacey, President, Association for the Advancement of Relationship Marketing. (AARM)

"When a brochure or catalog individually understands each customer and communicates in a fashion similar to a human conversation, a development of yet unrecognized historical proportion has taken place. Computer In$elligence will likely have the effect of turning sales and marketing upside-down." -- Rick Kean, Executive Director, Business Marketing Association.

From the Inside Flap

In the near future:

> Intelligent computer-based media significantly assists in the management of the customer relationship, dramatically altering the role of the salesperson and marketing executive

> Companies that over-automate or automate at the wrong points in the sales cycle experience dramatic losses, while enterprises that properly integrate automation into their sales and marketing cycle are richly rewarded.

> Books and catalogs are routinely customized around an individual's needs, concerns and thought processes (Computer In$elligence is the world's first such customized book, www.computerinselligence.com for details)

Ready or not, computers can think and they are changing the world of sales and marketing forever.

There will be two types of organizations in the future: those who succeed because they utilize technology to develop personalized marketing and relationship management systems and those who struggle and fail because they don't. The choice is yours, and it begins with this book.

As computers become faster and smarter, business pioneers are developing "intelligent" applications within a variety of media -- e-mail, Web, computer kiosks, CD-ROM and even printing. Author and e-marketing authority Mark H. Melin provides an introduction to and develops specific strategies for increasing your business with computers. He demonstrates how:

* "Smart" e-media tools will revolutionize the sales cycle. Customer personalized Web sites and e-commerce applications dramatically reduce the cost of sales, enhance the customer relationship and change the role of salespeople. Consumer marketers gain an individual one to one understanding of each customer and use a computer as a personalized sales assistant. Integrating automation into relationship heavy selling cycles, understanding different automation tolerance points and allowing customers to decide how to manage the interaction, enhances the customer bond.

See all Editorial Reviews

Product Details

• Hardcover: 306 pages
• Publisher: Chandler House Press (March 2000)
• Language: English
• ISBN-10: 1886284571
• ISBN-13: 978-1886284579
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #9,572,060 in Books (See Top 100 in Books)

More About the Author

Mark H. Melin is expert on the topic of alternative investing uncorrelated to the performance of the stock market. An industry practitioner and consultant, he has taught managed futures at Northwestern University / Chicago and has written or edited three books, including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade's Handbook of Futures and Options. Mr. Melin speaks on managed futures, equity neutral investing, the derivative markets at large and its present and future impact on investing society.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars A good book worth the read, May 23, 2000

By 

Terry Smith (San Francisco) - See all my reviews

This review is from: Computer Inselligence [yes, in-sell-igence, not intelligence] (Hardcover)

I've read a few books on Internet marketing and this isn't the best -- but it's near the top of the list. You fall upon good ideas, like allowing salespeople to create personalized Web pages for business customers and a privacy manager that gives users control over tracking. Other interesting information includes how to manage sales leads with automated e-mail personalization and screen savers that drive Web traffic. Chapter 13 on the future is "out there" yet interesting.

1 of 2 people found the following review helpful:

5.0 out of 5 stars A Must Read for the New Era of Sales and Marketing, May 8, 2000

By 

Peter Vloyanetes, Vice President/Director TVP... (Atlantic Highlands, NJ) - See all my reviews

This review is from: Computer Inselligence [yes, in-sell-igence, not intelligence] (Hardcover)

This is the best book on the Internet and electronic marketing I have ever read.