A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
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Book Description
Editorial Reviews
From Library Journal
This is a practical guide designed to answer the questions of entrepreneurs wishing to implement an idea for a new product or concept. The author takes readers through the stages of new product implementation--documenting and evaluating the concept; performing the patent search; completing market research; locating the potential licensee; writing the business plan; raising money; and distributing the product. Much of the material is presented in the form of a case study concerning an entrepreneur's efforts to prepare a new type of toothbrush for market distribution. Especially helpful are the sample copies of relevant forms, the lists of organizations to contact, and a bibliography. Highly recommended for public library collections.
-Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.
-Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
A classic for inventors that are starting out.,
By
This review is from: From Concept to Market (Paperback)
I highly recommend this how-to book for newbies. While this book is ten years old, it has stood the test of time. It is absolutely a classic on using the "First-to-Invent" patent system for new inventors that are just starting out. It is written in a parable style which makes it easy and engaging to read. It is packed with how-to information on researching the marketability of a product and includes sample forms for disclosure documents, nondisclosure agreements and idea evaluation. Several changes have taken place since '95 in regards to the length of a patent, fees, and PPA which should be researched in conjunction with this book. Otherwise, it is an excellent foundation.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
A truly insightful and intelligent guide for inventors.,
By A Customer
This review is from: From Concept to Market (Paperback)
The only better way to gain the insights Gary Lynn shares in this book is to invest years of time and tens if not hundreds of thousands of dollars to found a company around a new product The information in this book is useful for the neophyte as well as for those with deep experience in product development
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