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Concepting: Creating Successful Brands in a Communications-oriented Era Paperback – June 1, 2001
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This is by far the best marketing book I have ever read; Rijkenberg's view is not just very interesting it is successful too, I apply the concepting theory in almost every project... Read morePublished on January 12, 2007 by Gonzalo Sevilla F
why are these ideas not practised by mr R in his own agency? from what i can see they seem to focus on doing work for tobacco companies that no other agency (with any ethics or... Read morePublished on July 27, 2005 by Mike
As a marketeer i got quite frustrated over the past years about many aspects of our traditional approach. Read morePublished on August 21, 2002