This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situations, at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans. Each chapter begins with a detailed overview of the concepts raised, allowing the book to be used alone or as a companion volume to another text.
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About the Author
Nancy J. Rabolt is Professor and Chair of the Consumer and Family Sciences Department at San Francisco State University. Judy K. Miler is Associate Professor of fashion merchandising at South Carolina State University.
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Most Helpful Customer Reviews
16 of 18 people found the following review helpful:
5.0 out of 5 stars
Down to earth cases and solutions for retail,
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This review is from: Concepts and Cases in Retail and Merchandise Management (Hardcover)
This book opens with a case study of a buyer's squabble about over whose territory it is to buy a certain dress. Then we get the solution and action plan about the squabble. Who in retail has not experienced this. Yet it is refreshing to hear the solution, and to read the rest of the excellent case studies in the book. My retail business is not a department store, yet every case study in this book was relevent to my business. The authors cover display, direct import, vendor relationships, budgets, purchasing and pricing strategies, marketing, hiring practices, and everything pertinant to retail today. It is difficult to find a good book on retail strategies. There are hundreds of books on marketing, but only a few that cover the purchasing side of retailing. This is the best purchasing book I have found.
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