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16 of 18 people found the following review helpful:
5.0 out of 5 stars
Down to earth cases and solutions for retail,
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This review is from: Concepts and Cases in Retail and Merchandise Management (Hardcover)
This book opens with a case study of a buyer's squabble about over whose territory it is to buy a certain dress. Then we get the solution and action plan about the squabble. Who in retail has not experienced this. Yet it is refreshing to hear the solution, and to read the rest of the excellent case studies in the book. My retail business is not a department store, yet every case study in this book was relevent to my business. The authors cover display, direct import, vendor relationships, budgets, purchasing and pricing strategies, marketing, hiring practices, and everything pertinant to retail today. It is difficult to find a good book on retail strategies. There are hundreds of books on marketing, but only a few that cover the purchasing side of retailing. This is the best purchasing book I have found. |
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Concepts and Cases in Retail and Merchandise Management by Nancy J. Rabolt (Hardcover - Jan. 1997)
$20.00
In Stock | |
 
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