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Conceptual Blockbusting: A Guide to Better Ideas [Paperback]

James L. Adams
3.8 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

October 23, 2001
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

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Conceptual Blockbusting: A Guide to Better Ideas + Cracking Creativity: The Secrets of Creative Genius + Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
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Editorial Reviews

About the Author

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.

Product Details

  • Paperback: 224 pages
  • Publisher: Basic Books; Fourth Edition, Fourth Edition edition (October 23, 2001)
  • Language: English
  • ISBN-10: 0738205370
  • ISBN-13: 978-0738205373
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #65,963 in Books (See Top 100 in Books)

More About the Author

Hi: My name is Jim Adams (James L. Adams, since there are so many of us). My e-mail address is jla@stanford.edu. As an emeritus professor of Mechanical Engineering (Design), Management Science and Engineering, and Science, Technology, and Society at Stanford University, I have been retired from paychecks for twelve years. But it isn't easy, because there are so many good things to do, and I was given neither infinite money nor infinite time at my retirement party.

Along with trying to keep track of my ever-expanding family, nose about the world, and follow my increasing number of hobbies, I continue to think, read, and occasionally depress myself by brooding about the human condition. I guess I have always liked to do such things, and now I don't have a job to distract me. In particular I have for many years been interested in creativity and innovation, design, the nature of technology and science, the quality of industrial products, the ancient and honorable pastime of working with the hands, and people. These interests are the focus of my blog, and they are inter-related.

Growing up on an orange grove in Southern California (ten acres still exist, and under the able hands of my brother are becoming famous as the "Last Orange Grove in Rialto"), I received a good introduction to making and fixing things. My interest in engineering came from that, my initial thinking that I would be a machinist like one of my uncles, summer jobs as an apprentice machinist, a draftsman, and a junior engineer, and attending Caltech.

Upon graduating from Caltech I worked for Shell Oil as a production engineering trainee for a bit, until it became clear that I should join the Air Force to avoid my draft board's long lasting desire to put me in the army. I was stationed at the Air Force Flight Test Center (Edwards Air Force Base) and was a project planner involved with future operations. It was both fun and exciting.

After the Air Force, I spent six years alternating between being an art student at U.C.L.A.an engineering student and lecturer at Stanford, and working at General Motors and the Jet Propulsion Laboratory in order to remain housed and fed. It was a swell six years.

After I received my Ph.D. degree I worked at the Jet Propulsion Lab as an engineer and group supervisor on the first U.S. Moon, Venus, and Mars spacecraft. The Space Race--an amazing period and unbelievably fascinating work. My new wife and I also got to work on the beginnings of the family that keeps expanding.

In 1966 I joined the Stanford faculty and have been university property ever since. Before my retirement I taught courses ranging from mechanical and product design through technical management to the nature of technology. I finally retired because I felt I had thoroughly experienced the university. I no longer teach courses, but my house is still on Stanford land and I retain office space from which I can mooch coffee and bother people who seem to be working too hard.

In addition to teaching, I have done research, held many administrative jobs and been a member of a very large number of committees in the university, been involved in start-up companies, and consulted and conduced seminars and workshops for over 100 commercial clients, as well as many government, educational and professional groups. I have taught and worked with executives, school teachers, truck drivers, and alumni, as well as university students, and have received a gratifying amount of recognition and number of awards for my work.

Before I retired, I wrote Conceptual Blockbusting, a popular book on creative thinking, The Care and Feeding of Ideas, a book directed toward the management of creativity and change, and Flying Buttrresses, Entropy, and O-rings, a book on the nature of engineering. I am presently working on three more. The next one, Good Products, Bad Products, will be published by McGraw-Hill in January 2012.

And I consider myself very lucky, since I am still having a wonderful time and have no regrets about how I have spent my life so far.

Customer Reviews

3.8 out of 5 stars
(23)
3.8 out of 5 stars
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Most Helpful Customer Reviews
26 of 26 people found the following review helpful
5.0 out of 5 stars Cultivate Your Thinking! March 16, 2007
Format:Paperback|Amazon Verified Purchase
My dad gave me a copy of this book for Christmas in 1978 when I was a junior in college. I enjoyed reading it then, and I've read it numerous times since. I can say now with some length of perspective that in my opinion it's a definitive classic on this topic and I'd say it is probably the most influential single book in my engineering career. It's enabled me to think of things of that no one else does, and more often than not it's because of ideas I picked up here. The solutions are enduring too. The nine-dot problem, the ping-pong ball in the tube, the spacecraft panels opening without a damper are examples I think back to when faced with technical challenges that have no apparent easy answer.

I cringe inside when people want and push for systematic and methodical ways to solve problems. It's almost a religon to some that the pretense of an imagined rigor akin to mathematical proof will always lead them to "correct" answers. It's not that those methods are wrong but they're quite incomplete and tend to only reinforce the mental blocks you already have.

If you want to unconfine your thinking and leverage the power of both halves of your brain, then put this book in your cart, buy it, and read it.
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41 of 45 people found the following review helpful
5.0 out of 5 stars Eye and Mind Opening February 7, 2000
Format:Paperback
James Adams' classic book, Conceptual Blockbusting, is a definite read for people who want to expand and deepen their true creative thinking skills. Since reading it many years ago I have re-read it often, then referenced it and recommended it to others in general, workshop participants plus students. Managers will benefit greatly by reading and re-reading this book to discover how they are squelching, killing or sideswiping creative thinking in the people they are responsible for managing. All others can benefit by becoming more aware of the well-structured approach he has used to depict the many varied forms of creative blocks Adams discovered during his many years of teaching. No this is not a book for those who already think they are as creative as they can be, nor is any other book actually.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Very helpful July 20, 2005
Format:Paperback|Amazon Verified Purchase
I found this book to be very helpful with expanding my abilities to think creatively. I think that, as we work our way through the school mill and then on in to jobs, a lot of our natural creativity is pushed to the background. We learn to get things right - whatever right is. Making mistakes becomes bad. This book helped me recognize my own unwillingness to have what might be considered bad ideas. It helped me become a little more exploratory in my thinking.
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Most Recent Customer Reviews
4.0 out of 5 stars A very good book to make you think... Creatively.
I have not finished reading this book as yet, but I can see how Adams can teach you how to demolish your creativity blocks. Read more
Published 23 hours ago by Jeff Rocas
1.0 out of 5 stars trite
Just a little thin in psycological substance. His theme however is very good. could have been excellent with a little more work.
Published 4 months ago by j pieratt
5.0 out of 5 stars Forget fear, just DO IT!
This book helped me a lot. It challanged me to have less fear of trying something different without fear. Read more
Published 5 months ago by Paul R. Young
3.0 out of 5 stars Quite enjoyable
Though its kind of weird to "train" your brain to think differently, I enjoyed reading it. Loved the examples and exercises as also the the letter to the author from Becky Buechel... Read more
Published 6 months ago by Sumitrra Ganguli
5.0 out of 5 stars Human, vs. machine, creative skills...
I read this book back in 1974 as a ne'r-do-well accounting clerk dreaming of life as a scientist. Soon after, I returned to school for a B.S. Read more
Published on April 8, 2011 by George Hanson
5.0 out of 5 stars filled with great concepts and exercises
I wish I had read this book 20 years ago! A very easy book to read that captivated me with its common-sense approach to finding solutions to challengens by approaching the issue... Read more
Published on August 9, 2008 by Allen E
5.0 out of 5 stars Know what Keeps you from Being Creative
This book approaches from a different prespective the question of how a person or an organization can become more creative. Read more
Published on January 23, 2008 by bronx book nerd
4.0 out of 5 stars thought-provoking and practical
I found this book excellent for expanding one's intellectual arsenal of problem-solving skills. As the author himself admits, no single person will benefit from all the techniques... Read more
Published on July 14, 2006 by Nikitas Liogkas
4.0 out of 5 stars To get a better idea, decompose and know thyself
This book is great for a lot of different industries. I am in the software industry. James Adams has some great ideas on creating great ideas. Read more
Published on September 23, 2005 by Scott Brookhart
4.0 out of 5 stars Helpful, but not systematic
The book provided some ideas for opening up new neural

pathways that could increase creativity, but didn't describe

a systematic method for doing so.
Published on August 3, 2005 by Henry H. Knapp
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