Step behind the scenes and follow the entire planning and execution of a major benefit concert. This book from an expert is indispensable for any organisation wishing to stage a major concert fund raiser. Every aspect is discussed in depth, from working with major talent to developing promotional packages that sponsors will adore. This working manual is hands-on, using examples from real contracts, promotions, brochures, seating charts, and solicitation letters that you can quickly modify for your own event.
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Everything an organization needs to know about concerts!,
By A Customer
This review is from: The Concert Book: What Needs to Be Done--And How to Get It Done (Paperback)
The author dispenses a complete and concise guide that can be used by any organization in planning the benefit concert. The arrangement of chapters allows the committee to walk through the process knowing full well what is involved. Hollan's sense of humor is evident throughout the book and it is apparent that he has an uncanny ability to attend to detail without losing sight of the goal. Much of the book can be used by individuals or organizations in planning events other than concerts; his tips for dealing with sponsors and the media are very helpful. A great resource for any event planner!
8 of 8 people found the following review helpful:
4.0 out of 5 stars
Profit from your concert,
By A Customer
This review is from: The Concert Book: What Needs to Be Done--And How to Get It Done (Paperback)
The concert book is a must read for fund raisers. The author's practical experience and easy to read style will jump start your fund raising campaign to new heights.The book is well written and presents an organized project plan useful for both the novice and seasoned fund raiser.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Simply Outstanding,
By Vernon Moorer (East Palo Alto, California USA) - See all my reviews
This review is from: The Concert Book: What Needs to Be Done--And How to Get It Done (Paperback)
I'm an aspiring promoter and I found this book simply outstanding. This book gave me a vivid picture on how to put on a fund raising event. It was very easy to read and gives valuable information for organizations to build a fund raising concert. I really don't like to read and I found Mr Hollan's personal experiences very interesting. I was further intrigue by the planning and professionalism outline in each chapter. For anyone wishing to put on a fundraising concert, I highly recommend this book. Thanks Mr. Hollan for writing such a great book!
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