'The coverage of topics seems quite complete. So, in general, my impression of the book is very favorable. These are first-class authors writing about areas in which they have made major contributions. They speak with the voice of authority on topics that will interest all scholars concerned with economic studies of the film industry. I applaud this well-conceived and well-executed concept.' Morris B. Holbrook, Columbia University
'From Edison's invention of the Kinescope to the latest issues in the economics of digital distribution, these papers are an invaluable guide to the business of film.' Bruce Owen, Stanford University
What factors affect a movie's theatrical run? How does the theatrical run affect the demand for video? What types of movies are most profitable? How informative are movie accounting figures? What theaters have the most appeal to consumers? This short handbook provides a deeper understanding of the economics of movies.