David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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Editorial Reviews
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"Ogilvy is the creative force of modern advertising." —New York Times
From the Publisher
David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
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88 of 93 people found the following review helpful
Format:Paperback
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
33 of 34 people found the following review helpful
Format:Paperback
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
23 of 23 people found the following review helpful
Format:Paperback
While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
Most Recent Customer Reviews
What a classic and it's incredibly interesting to read
I've had this book on my reading list for years and I've finally got around to reading this classic. Read more
Published 2 days ago by Robert Kirk
Perhaps the most famous book on advertising ever written. But is it...
Reviewing this book is sort of like reviewing Mt. Rushmore, or the battle of Gettysburg or George Washington. Because it's monumental. Read more
Published 7 days ago by Them
What a great book
If you need to learn about what works in advertising this book is a great introduction from one of the masters of our time who set up the goals for his advertising business before... Read more
Published 1 month ago by seadogs11
Inspiring Read, No Matter Your Profession
After reading the first chapter, I was ready to change my life.
Written by a man who believed he was a genius, and is now regarded as one. Read more
Written by a man who believed he was a genius, and is now regarded as one. Read more
Published 3 months ago by Joseph G. Hayes
Candid Advice from an Advertising Master.
While this version of the book is dated 2011, David Ogilvy died in 1999, so don't expect new additions or improvements from Olgivy to this timeless classic on advertising. Read more
Published 4 months ago by AdamSmythe
Still feels fresh
I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to... Read more
Published 7 months ago by Stanley Johnson
Something worth reading.
It does sound as though David Ogilv could be working in the adverting industry today. He does keep you laughing with blunt honesty throughout the book. Fun read.
Published 7 months ago by Bon
The bible of all Ad Men
This book has taught me so much about the industry and I feel that its essential reading for anyone who wants in on Advertising. Do not hesitate to get it.
Published 8 months ago by Grandfurther
Original Ad Man
Great insight into many areas of advertising and the life of one of the greatest ad men of all time.
Published 11 months ago by brojsimpson
No Photos is new Edition
I enjoyed this book when I read an old edition years ago. This new edition, with the cover that tries to capitalize on the popularity of the tv show Mad Men, has no photos. Read more
Published 17 months ago by Douglas Ross
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Citations (learn more)
100
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