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Confessions of an Advertising Man Paperback – January 1, 2012
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Customers Who Bought This Item Also Bought
"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com
"Required reading for anyone in business" Media Week
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily
From the Publisher
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Top Customer Reviews
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
contributions to students and young business
people. First this book provides a treasure trove of
highly valued best practices, applicable to all
professions. Second, through its longevity, CONFESSIONS
has transformed into an impartial looking glass focused
on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.
After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
Most Recent Customer Reviews
The straight scoop from an advertising legend. Note that he is quite literate and writes in a literary style - so have your dictionary handy and clear up anything you don't fully... Read morePublished 5 days ago by MG
It is rare to find the combination of educating and entertaining without it coming across preachy or cheap. Read morePublished 5 days ago by Amazon Customer
Anyone in the Advertising or Marketing industry that doesn't have this book on their bookshelf, WHY? Read morePublished 29 days ago by Scott Weber
A Classic Dumbing Us Down: Stop the Google Love and Start Smart MarketingPublished 1 month ago by Grant Polachek
I used to loathe the advertising industry but after reading this I'm a convert.Published 1 month ago by melissa agatha
I was impressed by David Ogilvy's insight on advertising and how it helped me with pursing my ambitions. Read morePublished 2 months ago by Amazon Customer