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Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion Hardcover – March 26, 2009

ISBN-13: 978-0470160183 ISBN-10: 0470160187 Edition: 1st

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Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion + Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events + The Event Marketing Handbook: Beyond Logistics & Planning
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Editorial Reviews

Review

Strategic Reading Sure, we're supposed to learn from our mistakes, but what if you could skip the first step and just learn from someone else's? That's the premise behind Judy Allen's latest book, Confessions of an Event Planner: Case Studies from the Real World of Events -- How to Handle the Unexpected and How to be a Master of Discretion. The book follows a fictional event-planning company through the challenges its planners face working with clients around the world. Allen entertains while presenting real-world problems and offering advice on how to defuse tough situations creatively. Each chapter provides a list of questions to spark discussion. --Meetingsnet.com

About the Author

Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (March 26, 2009)
  • Language: English
  • ISBN-10: 0470160187
  • ISBN-13: 978-0470160183
  • Product Dimensions: 6.3 x 1 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,406,962 in Books (See Top 100 in Books)

More About the Author

International Best Selling Author / Life Energy Investment Expert

Judy Allen is one of the world's leading authorities on life energy investments that maximize personal and professional returns - heart, soul, body and mind - and a world class designer of innovative energy infusing life / lifestyle experiences that are artfully constructed in tactical layers to be enlightening, educational, evolving, elevating, engaging and entertaining as well as meaningful, memorable and magical.

Allen is also the international bestselling author of ten business investing books for the Business/Corporate, Professional, Association, Non-Profit and Academic/Higher Ed, Library and consumer markets that have sold millions in retail sales and have been translated into eight languages. Harvard recommended Allen's book on business ethics, business entertaining and business etiquette a "must read" for business people and professionals.

Allen is highly skilled in designing, developing and directing one of a kind life experiences - used as corporate business marketing, sales, operation and development teaching and training tools -- that are strategically created to meet and exceed company, supplier, customer and individual objectives (internal and external) to maximize return investments of time, money and energy for all. Allen is known around the world for her creative and critical thinking talents and development of ground-breaking tools, tips and techniques that serve to fast forward businesses and individuals through personal and professional learning curves.

Allen is a master of transforming the energy and emotions of an environment and individuals by connecting their senses using her trademark design elements in original cutting edge (not cookie cutter or tired traditional) ways. Allen's design principles - based on a solid foundation of practical knowledge, wisdom and insight not theory - deliver transformational results.

For over twenty years, using the diverse mediums available through corporate events and business entertaining, Allen worked closely with corporate CEO's, CFO's, presidents and their executive staff creating-producing-orchestrating their corporate training / reward programs in over 30 countries (for up to 2,000 attendees at a time including Michael Eisner/Disney's worldwide theatrical premier gala for Beauty -- billed by the media as a Disney Whirl and Beauty of A Bash - and The Beast and Oscar winning Director Norman Jewison's 25th Anniversary Celebration for Fiddler on the Roof and seven multi million dollar new car launches filled with special effects) that were carefully crafted to increase company profits, maximize performance, grow brand awareness and recognition, create loyalty (inside and outside), advance employee learning, introduce Allen's creative and critical thinking techniques that enabled all to work more effectively and efficiently together in addition to freeing up time for personal and professional pursuits and stimulate growth of both business and individuals. Allen's international business experience includes the "for profit" and "non-profit" sectors and extensive understanding of the Financial, Automotive, Insurance, Pharmaceutical, Manufacturing, Retail, Fashion, Telecommunications, Technology, Electronics, Entertainment, Public Relations, Publishing, Hospitality, Hotel, Restaurant, Event Management, Tourism and Travel industries.

Allen is now bringing her dynamic creative energy, innovative style and perceptive insight to self discovery, self development, self investment and life experience and lifestyle design through her new series of life energy investment books -- Life 101: University of M.E.™ -- and companion journals, workbooks, calendars, flashcards, CD's, DVD's, online workshops and more.

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Most Helpful Customer Reviews

By Christina on July 14, 2014
Format: Kindle Edition Verified Purchase
Funny as heck! Experienced planners will nod their heads at the shenanigans described. If people only knew what went on behind the scenes!
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Format: Hardcover Verified Purchase
This book is in great shape and looks brand new! The book shipped out quickly and I look forward to using it in my class.
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Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion
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