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Confessions of the Pricing Man: How Price Affects Everything 1st ed. 2015 Edition

4.9 out of 5 stars 12 customer reviews
ISBN-13: 978-3319203997
ISBN-10: 3319203991
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Editorial Reviews

Review

“This is the best book I know to open your mind to the practical problems in setting your prices.” (Prof. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University)

“Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” (Kevin Mitchell, President, The Professional Pricing Society, Inc.)

“Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.” (William Poundstone, Author of Priceless: The Myth of Fair Value (and How to Take Advantage of It))

From the Back Cover

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

 

In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world.  Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage.  Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing.

 

“This is the best book I know to open your mind to the practical problems in setting your prices.”

PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.

 

“Hermann Simon is ‘The Pricing Man’ and a giant within

our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.”

KEVIN MITCHELL, President, The Professional Pricing Society, Inc.

 

“Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.”

WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It)

 

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Product Details

  • Paperback: 221 pages
  • Publisher: Copernicus; 1st ed. 2015 edition (October 21, 2015)
  • Language: English
  • ISBN-10: 3319203991
  • ISBN-13: 978-3319203997
  • Product Dimensions: 6.1 x 0.6 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #14,589 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Mag Michael Brandtner on November 24, 2015
Format: Paperback
Still a lot of marketing and business people think that pricing is a “dull job”. They will change their minds immediately after reading this book. In “Confessions of the Pricing Man” Hermann Simon does not only show that pricing affects everything in business, he also does it in an entertaining way using a lot of real world examples including companies and brands like Amazon, Apple, Samsung, Dell, Gillette, H&M, Zara, Porsche, IKEA, Ryanair or Zalando. In detail, he presents the (strange) psychology of pricing, also including the placebo effect, the most important price positioning strategies, and of course the effects pricing has on profits and decision making. There is also one chapter on innovations in pricing, one on pricing in crises and price wars and one describing the key role of the CEO in pricing. Everybody engaged in business and marketing should read this book, because managers who understand the underlying dynamics of price can turn that knowledge into higher profits and a strong competitive advantage. And that’s what business success is all about in our highly competitive environment.
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Format: Paperback
The great thing about books by Hermann Simon is: you wouldn't even have to read them in order to recommend them to your friends - they are all great books - a perfect mixture of practical advice, scientific evidence and forward looking.
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Confessions of the Pricing Man greatly benefits from the different perspectives Simon has experienced in his life as a practitioner and academic. With insightful anecdotes, he guides the reader from rural farmers' markets to multinational companies and their complex pricing strategies in a globalised world. Again, Professor Simon manages to raise the reader's interest for the complex topic of how prices are made, with his passion and the experience and knowledge of more than 40 years of pricing. I have read this book in one go!
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Format: Paperback
While most books based on pricing have esoteric formulas and complicated equations, Confessions of the Pricing Man has been a simple and insightful read. Hermann Simon is in the same league as other great management thinkers like Jim Collins and Peter Drucker, but unfortunately not as well known in the United States. This book will show you why Professor Simon and his firm Simon-Kucher & Partners is considered the leading experts on pricing strategies!
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I got really impressed by how pricing is pervasive as a practice and a science. With lots of real-case examples, it represents a milestone on pricing knowledge and to me, it's a great reference.Prof. Simon's comments and lessons are very relevant tips on how the marketing can be considered a core of the business, to be ran profitably with positivism and a sustainable growth perspective.
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The book is an unforgettable journey into the world of very practical and sensible approach to business. I realized that gaining knowledge about customers is a process that goes on and on. Personal lessons from prof. Simon are irreplaceable tips on how to profitably run a business. It is a lot of true to say that after reading this book you will never look at the pricing is the same way.
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