Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! [Paperback]

Debbie Allen (Author)

Book Description

Publication Date: August 23, 2005

Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories!

“To be leading edge, you must be shameless. This book will show you how.”
—Mark Victor Hansen, cocreator of the Chicken Soup for the Soul series

How did Mark Victor Hansen build his Chicken Soup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.

Editorial Reviews

From the Back Cover

Breakthrough techniques that will maximize your business success!

To be a successful entrepreneur or small business owner, you must continuously promote your product, your service, and yourself. But do you know the most effective strategies for self-promotion that will take your business to a higher level? In Confessions of Shameless Self-Promoters, international marketing and self-promotion expert Debbie Allen along with dozens of other innovative marketing gurus confess their success strategies that are guaranteed to maximize your potential success in your business.

You'll discover the super-selling secrets of Mark Victor Hanson, Jim Cathcart, Dan Kennedy, and many other top entrepreneurs. Their advice includes a wealth of low-cost, step-by-step strategies you can use to:

• Create a powerful brand identity

• Build a strong referral base of shameless fans

• Showcase your expertise

• Get tons of media attention

• Market yourself shamelessly online

• Stand out from the crowd and expose your business to the world

"To be leading edge, you must be shameless. This book will show you how."

--Mark Victor Hansen, co-creator of the bestselling Chicken Soup for the Soul series

"If you want to do better at marketing yourself, I highly recommend this book. It is filled with great marketing techniques that have worked for me!"

--Joe Girard, bestselling author of How To Sell Anything To Anybody

About the Author

Debbie Allen is one of the world's leading authorities on marketing and self-promotion. The president of Allen & Associates Consulting, Inc., she is an internationally acclaimed speaker who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence.

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill; 1 edition (August 23, 2005)
• Language: English
• ISBN-10: 0071462023
• ISBN-13: 978-0071462020
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #999,331 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

2.0 out of 5 stars Chicken Soup for the Promotionally-Challenged, July 28, 2007

By 

Hawkeye Richardson "Author of -- Getting Your... (Tucson, AZ) - See all my reviews

This review is from: Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! (Paperback)

I expected this book to have more meat. In truth, it is just a bunch of 'successful' people tooting their own horns. In some ways, I guess that is the point of the book. But, the overall quality of the 'stories' and suggestions is poor. It is just another book on self-promotion and not a very good one at that. Save your money for something else.

5.0 out of 5 stars Debbie Allen - The 21st Century's Greatest Marketer, August 20, 2010

By 

M. O'Riordan "M O'Riordan" (Ireland) - See all my reviews
(REAL NAME)   

This review is from: Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! (Paperback)

I do expect that the next time I walk into a newsagents I will come face-to-face with the Legendary Debbie Allen on the front covers of Fortune, Time & Newsweek - all at the same time! Thank you Debbie - it's so generous of you to share so much of your experience, wisdom & wealth of knowledge in your book. It's just like superglue - you cannot put this down until the very end. Congratulations on expanding the minds of everybody who has been touched by this fine work. You are truly the Greatest Marketer of the 21st Century. I feel deeply honoured to have had the ability to share here the extraordinary experiences & explosions in business growth I have known - with your guiding hand. Your name in the history books is assured. You are out of this World. This is one 5 star read that I'll recommend forever. Thank you so much for not keeping this information secret & sharing it with humanity.