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Most Helpful Customer Reviews
21 of 21 people found the following review helpful:
3.0 out of 5 stars
Useful, but dated and not especially well written.,
By A Customer
This review is from: Real Estate Confronts Reality (Hardcover)
"Confronts" is a useful book, and worth the time if you seek an overview of some influences on the real estate industry. However, don't expect a well-written, articulate look at the evolving state of the real estate industry -- the book could have benefited greatly from thorough editing by a business editor as well as a from a technical editor.The content is rapidly becoming dated...most of the text is based on 1997 information and interviews and, as we approach the end of 1999, significant changes have occurred both in internet opportunities and in real estate itself. That is not an indictment of the authors, but instead advice to read this book in the context of what has occurred since their research, including changes in corporate structure of real estate brokers, growth in e-lending, ownership of the e-Real Estate sites, IPO results, similar changes in commercial real estate, continued moves by lenders to "source" the consumer, mergers and consolidation in lending, title, appraisal, real estate, and how the various sectors are responding to these changes, etc. Again, useful but not great business literature.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Good overview, slightly dated,
By
This review is from: Real Estate Confronts Reality (Hardcover)
If you want a 30,000ft perspective on the forces changing the industry this is a good intro. However, the changes in the last 12 mos have been a watershed for technology adoption. 40% of all consumers are now beginning their real estate research online and leading brokers and agents are not waiting around to see what happens. This book is worth the money if you want background and context (analysts, new technology and sevice companies, new industry professionals) but I would look elsewhere for specific answers.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
A much needed dialog on changing the real estate industry !,
By A Customer
This review is from: Real Estate Confronts Reality (Hardcover)
This book begins an open dialog on the changes that must come in the real estate industry. The first portion of the book provides some recent events rocking the industry. Large corporations have entered real estate for REAL this time. There are more Wall Street firms coming. The mid portion of the book outlined some powerful demographical statistics shaping America's housing needs in the coming century. Don't get lost in the abundent detail. It is more than most of us need, but very valuable for planning. The final portion of the book focuses on future trends and warning signs. You may want to re-read this portion several times uncovering the many opportunities it surfaces. Real estate will be sold and bought in the future. As the book points to -- there will be many new faces and companies facilitating the process. Technology will bring tremendous change to how we market homes, consumers gain access to information, we deliver data to all the involved parties involved, and we communicate to one another. I have already seen a few agents find very creative uses for the web. They have discovered how to inexpensively and quickly deliver needed information and pictures to their home buying customers. New talents and skills will be required in the very near future. The book is bold, telling our industry what we haven't wanted to hear. Change is coming, and I believe it is coming even faster than the authors predict.Our customers are anxiously waiting to purchase only the services they need for a reasonable fee.The consumer will drive the change! If you are associated with any portion of the real estate industry, you should read this book at least once.
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