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Connected Marketing Paperback – September 9, 2005

3 customer reviews
ISBN-13: 978-0750666343 ISBN-10: 075066634X Edition: 1st

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Editorial Reviews

Book Description

Create an epidemic of demand for your product or service through strategic use of consumer to consumer marketing

About the Author

Justin Kirby, MD of Digital Media Communications Ltd (DMC) based in London and Sydney Justin started his career in the mid-80s working on ground-breaking multimedia installation projects, including the famous Herbie Hancock video robotics models. In 1994 Justin founded DMC, the experts in planning, seeding and tracking online viral and buzz marketing campaigns for major brands, including Diesel, EA Sports, Eidos, Levi's, Mates, Mazda, MTV, Sony Ericsson, Ubi Soft, Virgin and Xbox.

Dr Paul Marsden is a consultant social psychologist for the London School of Economics, specialising in the dynamics of fashions and fads. With a PhD in social contagion and a background in marketing, his expertise is in generating and managing positive word of mouth for new products.

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Product Details

  • Paperback: 216 pages
  • Publisher: taylor & francis; 1 edition (November 23, 2005)
  • Language: English
  • ISBN-10: 075066634X
  • ISBN-13: 978-0750666343
  • Product Dimensions: 7.1 x 0.7 x 10.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,787,951 in Books (See Top 100 in Books)

More About the Author

Dr Paul Marsden is social psychologist who writes, speaks and consults on the influence of technology on our lives.

Specialising in the spread of fads, fashion and trends through social networks, Paul consults to consumer brands on how to engineer fads and fashions, and consults to public bodies on how to stop them.

Former managing editor of the Journal of Memetics, he runs the Social Commerce Today, the leading online publication for news, comment and analysis on how to sell with social media.

He is a contributor to the New Scientist and The Psychologist, and a member of the Royal Society of Arts.

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Most Helpful Customer Reviews

6 of 8 people found the following review helpful By Marc Antonio on March 25, 2006
Format: Paperback
I've purchased several books on the subject of viral and buzz marketing and this by far is the BEST on the subject... the case studies are PRICELESS!!! I would recommend this book to anyone serious about gettin' their message out there...
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1 of 1 people found the following review helpful By James M. Helsel on February 18, 2007
Format: Paperback
Again, this book fits my Entrepreneur Marketing class very well. The ideas of the author's and views seem to be very up to date and innovative. Another happy purchase!
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By Rhys Tague on October 3, 2008
Format: Paperback Verified Purchase
There are a lot of social marketing books out there (believe me I have read alot). This one is one of the ones that stands out. Not only does it cut through the hype of online marketing, but it also gives you examples and case studies to read.

Like I said it is one of the better ones out there.
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