From Publishers Weekly
Harvard professor and health care policy specialist Christakis (Death Foretold: Prophecy and Prognosis in Medical Care) became interested in social connectivity when observing that the mortality rate of spouses spike after a partner passes away. Christakis sought out a collaboration with Fowler, a health systems and political scientist, and together they compare topology (the hows of a given structure) across different social networks to better explain how participation and positioning enhances the effectiveness of an individual, and why the "whole" of a network is "greater than the sum of its parts." Five basic rules describe the relationship between individuals and their networks-including mutual adaptation, the influence of friends and friends' friends, the network's "life of its own"-but the results do more than promote the good of the group: they also spread contagions; create "epidemics" of obesity, smoking and substance abuse; disseminate fads and markets; alter voting patterns; and more. A thorough but popular take on a complex phenomenon, this volume offers an entertaining guide to the mechanics and importance of human networking. 13 b/w illustrations, 8-page color insert.
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"Christakis and Fowler have written the
book on the exciting new science of social networks. CONNECTED could change your life forever. How? Read it yourself and find out."—Daniel Gilbert, bestselling author of Stumbling on Happiness
"In a category of works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world."—The New York Times
"An entertaining guide to the mechanics and importance of human networking."—Publishers Weekly
"Engaging and insightful...sure-to-be a blockbuster...Connected
succeeds in connecting with its audience."—SeedMagazine.com
"Illuminating...The authors excel at drawing out the devil in the detail. Connected
has profound implications."—New Scientist
explores the startling intricacies of social networks."—O, The Oprah Magazine
"Could well be one of the most important works of the decade. Full of fascinating stories and examples. A must read."—Ed Diener, Joseph Smiley Distinguished Professor of Psychology University of Illinois and author of Happiness
"In a social world exploding with new ways to interact, Connected
is a user's guide for ourselves in the 21st century."—Dan Ariely, James B. Duke Professor of Behavioral Economics and author of Predictably Irrational
"A God's-eye view of social relationships that may make you dizzy. Every business leader, teacher, and parent should see their life from this vantage."—Chip Heath, coauthor Made to Stick
"A lively, well-written account of social networks and their power to shape our lives. The world becomes smaller and more meaningful after reading this engaging book."—Sudhir Venkatesh, author of Gang Leader for a Day
"The possibility that we all participate in one mind challenges religion, philosophy, and the meaning of life itself."—Deepak Chopra
, San Francisco Chronicle
"[In a category of] works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world."—The New York Times
"A clever, cogent, and enjoyable look at the latest thinking about humans in community. It provides a swath of important research in one place for readers and makes it a stimulating read."
—Michael Fitzgerald, Boston Globe
"An intellectual but accessible approach. The authors make a persuasive case for the power of social networks to affect everything and everyone."—Business Week