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Connecting to the Net. Generation : What Higher Education Professionals Need to Know about Today's Students Paperback

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Product Details

  • Paperback: 164 pages
  • Publisher: National Association of Student Personnel; 1ST edition (2007)
  • Language: English
  • ISBN-10: 0931654483
  • ISBN-13: 978-0931654480
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 11.2 ounces
  • Amazon Best Sellers Rank: #1,591,259 in Books (See Top 100 in Books)

More About the Author

Rey Junco is an associate professor of library science at Purdue University and a fellow at the Berkman Center for Internet and Society at Harvard University. Rey conducts research on how social media influence youth psychosocial development, engagement, and learning. Rey has found that technology, specifically social media like Facebook and Twitter, can be used in ways that improve engagement, academic performance, and persistence. Rey is also interested in examining how social media affect interpersonal relationships, identity development, online discourse, digital inequalities, and how the use of digital media promotes formal and informal learning. As part of his ongoing research program, Rey is exploring the ability to use trace data to provide real-time and unobtrusive prediction of student outcomes. He tweets at @reyjunco, can be found at, and blogs at

Rey conducted the first large, multi-institution survey of student technology use and reported the results in a book he coauthored with Jeanna Mastrodicasa, entitled Connecting to the Net.Generation: What Higher Education Professionals Need to Know about Today's Students. In his second book, Using Emerging Technologies to Enhance Student Engagement, he and his colleagues provided a comprehensive analysis of social media's role in student engagement, technology's potential to improve retention, and blogs' potential to improve students' writing and marketing skills. His empirical work has been published in high-impact journals such as Computers & Education, Computers in Human Behavior, and the Journal of Computer Assisted Learning.

Rey's work has been cited in major news outlets such as the New York Times, NPR, PBS, NBC, Time, US News & World Report, USA Today, The Guardian, The Atlantic, Huffington Post, and Mashable. Rey is a regular guest on the NPR show, Tell Me More where he discusses how research informs the societal impact of social media use. Rey has given talks, workshops, and lectures at over 50 national and international conferences, universities, and organizations. He enjoys talking about how technology impacts colleges students, using social media in educationally-relevant ways, teaching students about privacy, marketing university programs and services through social media, and developing effective first year seminars.

Rey is the author of the forthcoming book, Engaging Students Through Social Media: Evidence-Based Practices for Use in Student Affairs to be published this coming fall by Wiley/Jossey-Bass.

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