Connecting with the New Healthcare Consumer: Defining Your Strategy [Hardcover]

David Nash (Author)

Book Description

ISBN-10: 0834220040 | ISBN-13: 978-0834220041 | Publication Date: April 15, 2001 | Edition: 1st

This book explores the impact of consumerism on all segments of the healthcare industry.

Product Details

• Hardcover: 544 pages
• Publisher: Jones and Bartlett Publishers, Inc.; 1st edition (April 15, 2001)
• Language: English
• ISBN-10: 0834220040
• ISBN-13: 978-0834220041
• Product Dimensions: 9.5 x 6 x 1.3 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #808,915 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars The Consumer is Key, December 1, 2001

By 

Kip Piper "Medicare & Medicaid Consultant" (www.KipPiper.com) - See all my reviews

This review is from: Connecting with the New Healthcare Consumer: Defining Your Strategy (Hardcover)

Throughout the nation, innovators in health care quality improvement are trying desperately to engage consumers to give a damn about quality. Right now most consumers are foolishly believing that broad access to physicians is a proxy for quality - not knowing the poor state of quality-driven medicine these days. In our market-driven health care system it is essential to involve the consumers much more in the whole process of decision making and accountability for performance. Purchasers in particular are eager to engage consumers, in the hope they will support purchasers putting pressure on health plans, physicians, and hospitals for higher quality.

In this book, Dr. David Nash, a highly respected expert, conveys useful information on how to truly connect with the consumer. The book goes through the new ways many consumers are getting involved in health care decision making and tells the reader how best to leverage these opportunities.