Bill Bethel, an award-winning expert on sales communication, teaches listeners the skills essential for influencing and persuading others to see their point of view. By knowing how to select the right communication tool at the right time in the sale process, listeners not only get their foot in the door, but make the sale too. 2 cassettes.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
Currently the best book on sales communication.,
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This review is from: Connecting With Your Customers: Communication Skills for Selling Your Products, Services and Ideas (Dartnell audio) (Audio Cassette)
This book is unquestionably the best book on sales communication written to date. (Trust me I own hundreds of books on the subject) Quite concise, I enjoyed the audiobook best. It is loaded with lists and steps. While it doesn't cover all the aspects of sales, it is brilliant in what it does cove - sales communication.
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