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Connection, Community & Conversation: Making Social Media Work for Business Paperback – November 21, 2011

5 out of 5 stars 2 customer reviews

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Editorial Reviews

About the Author

Glenn Gaudet, President & Founder of GaggleAMP, has over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from start-ups to $1 billion in sales. He has delivered results in both marketing and business development. Glenn has been a strong component of first use of new marketing technologies to gain competitive advantage. Prior to GaggleAMP, Glenn spent over 20 years in all aspects of marketing along with corresponding roles including event producer, product manager and Chief Marketing Officer.
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Product Details

  • Paperback: 102 pages
  • Publisher: Connection, Community & Conversation: Making Social Media Work for Business (November 21, 2011)
  • Language: English
  • ISBN-10: 0615555160
  • ISBN-13: 978-0615555164
  • Product Dimensions: 6 x 0.2 x 9 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,946,686 in Books (See Top 100 in Books)

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Top Customer Reviews

By Alan L. Chase VINE VOICE on December 6, 2011
Format: Paperback
I enjoy it when a respected author becomes a friend of mine. I love it even more when a friend of mine becomes a successful author. So, I am pleased to offer this review of an excellent new book on effective business uses of social media - written by my friend Glenn Gaudet, Founder and CEO of GaggleAMP. Along with his collaborator, Jeff Kimball, Glenn has published "Connection, Community & Conversation: Making Social Media Work for Your Business." There are many things that make this book a worthwhile purchase and read. Gaudet and Kimball bring a literary style to the writing of this book that one does not often find in a "business book." This quality made the reading of the book even more enjoyable than I had anticipated. In less than 100 pages, the authors offer a concise history of the history of social media in a business setting. They also describe a number of best practices by highlighting and championing several executives - many of whom are current GaggleAMP clients - who are using the amplification capabilities of social media to plump up their top and bottom lines.

With the holidays coming up, I suggest you buy a copy for yourself and several more to share as gifts for colleagues, clients and family members who are in the business world.

Here is a brief description of what you will encounter when you read this helpful volume:

"A quick, informative and even entertaining look at what it really takes to make social media work for your business. The book, written by a pioneer in the use of social media for business and the founder of GaggleAMP, provides clear direction on how you can leverage social media to meet specific business objectives.
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Format: Paperback
I've been an active social media user, but never really understood what I was doing, or what was effective. Gaudet's explanation of terms, and ideas helped me to better understand the engine behind tools like Twitter so that I could communicate with effectiveness. Now I've got too see what this GaggleAmp thing is all about. I've been seeing stories in the news, and I can't wait to give it a whirl.
This book was the primer I needed. I may actually begin look smart around my kids again.
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