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Conquering the Chaos: Win in India, Win Everywhere Hardcover – June 18, 2013
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From Publishers Weekly
Few corporate chieftains in India bother to step back and think analytically about the business landscape, and Mr. Venkatesan's account brims with interesting anecdotes and useful insights.” The Wall Street Journal
It (the book) is largely interesting, especially when real life examples are provided.” Financial Express
This is a book every HR manager should read and should, subtly or otherwise, slip to the top of the pile for the senior line team to digest.” Canadian HR Reporter
The book is a great primer for international companies doing business India, which given the way the global economy is shifting base, should include just about every company above a certain size.”
this (book) is an excellent starting point for a company seeking to enter to reevaluate its business in India.” Business India
The book is a must read for all those who want to know about the complexities of doing business in India.” The author weaves the India story with interesting case studies, narratives of his own experience as well as anecdotes and insights from some of the best global minds and CEOs who have been closely associated with the Indian market.” Business World magazine
ADVANCE PRAISE for Conquering the Chaos:
Bill Gates, Chairman and cofounder, Microsoft
Ravi Venkatesan’s clear and candid look at doing business in India should be on the reading list of any business leader who wants to better understand India and other emerging markets. Conquering the Chaos is insightful and thoroughly readable.”
Dominic Barton, Managing Director, McKinsey & Company
Ravi Venkatesan has written a compelling account of how to create value in India in ways that can also be transferred to many other markets. He provides a unique and practical perspective on how to execute on the promise of emerging marketseven in tough timesthrough deep research on several companies and rich insights from his own leadership of Microsoft and Cummins in India.”
N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys
Conquering the Chaos is a one-of-its-kind book on winning in emerging markets, especially India. Ravi Venkatesan deeply understands the pulse of the Indian consumer and the dynamics of the market. The author’s experiences make the book an extremely stimulating read. A must-read for all leaders of multinationals aspiring to capitalize on emerging markets.”
Louis Schweitzer, former Chairman of Renault and AstraZeneca; Director, BNP Paribas, Volvo, and L’Oréal
Ravi Venkatesan, in his easy-to-read, fact-filled book, based on his own unparalleled experience and knowledge of India, presents an unvarnished and balanced view of the country’s tremendous challenges and opportunities, both as a market and as a production base. India in this century will be the world’s most populous nation, perhaps the world’s largest economy, and certainly the most complex one. If you want to succeed in the twenty-first century, you must succeed in India, and Ravi Venkatesan will help you do just that.”
John L. Flannery, President and CEO, GE India
An outstanding, informative book that is much more than a manual for winning in India. It is a manual for winning in every emerging market. I wish I had had it at my disposal three years ago, when I started in my role.”
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Top Customer Reviews
Several books have been written on engaging China and India. What makes this book very different and more practical from the rest from an India perspective is that this is a feet on the ground true story, giving a 360 degree view of doing business in India.
Ravi Venkatesan's vast India CEO experience in two very different companies, Microsoft and Cummins has given him the rare and distinctive advantage of an ability to cut across industry verticals and synthesise the lessons that apply to almost any MNC company in India.
Firstly he has brought out excellent frameworks to understand the Indian market that most big MNCs would tend to oversimplify. The book explains the need to understand the Indian customer from a up ground perspective, rather than simply trying to sell what sells well in the west.
The need to integrate India as strategic piece of the global corporate strategy is an important point. Many big successful companies have miserably failed in India, since they have not taken this seriously. On the other hand, as an example, relatively smaller global company like JCB commands over 75 per cent market share in the back hoe market in India, while the bigger players are struggling. JCB's India focus, global CEO's personal involvement, India specific product development, integrated value chain and a countrywide sales and servicing network to attain the preeminent position is a great example.Read more ›
Escaping the midway trap is my favourite topic which has been covered very well in the book. I believe it is relevant for professionals as much as for businesses. The authors recent series in ET ([...] talks about it. The author does a great job of articulating how the focus on developing people should be high on the leaders agenda given the shortage of experience people especially with hard skills like product engineering, supply chain, closing and managing large deals. Importance of the country manager and the team
In summary, the author does a great job of identifying the major challenges in building a business in India and lays out a path for professionals and businesses to make India as an innovation hub. Well worth the time spent reading and internalising this book. Wish I had this book a decade ago.
For MNCs, this represents a daunting business landscape - a jarring journey in space and time away from the relatively placid world they're accustomed to (some MNCs can be forgiven if they wonder if they're on the same planet !). Inequity and shortages make a combustible combination that can come as a cognitive shock. At the same time, as these nations leapfrog into the modern era by rebuilding creaky infrastructures, and their populations play catch-up with western standards of living, they represent enormous commercial opportunity. Braving this reality often needs a Herculean effort - and an abandonment of many cherished business beliefs. MNCs that wholeheartedly embrace this roiling reality thrive. The graveyards of business are littered with MNCs that were half-hearted, or facilely assumed that this is yet another "geography" - alongside the many business myths their experiences laid to rest.
This book, probably the first of a new and much-needed genre, provides a playbook for navigating these difficult waters. It primarily focuses on cracking the labyrinthine puzzle that is the Indian market. Companies tend to stick to the familiar - business models, assumptions about consumer and market behavior - and try to make do with a few tweaks to fit the idiosyncratic Indian regulatory environment etc.; this book teaches that such a force-fit is unlikely to work.Read more ›
Most Recent Customer Reviews
Great read. Depicts all opportunities, challenges and solutions to win in India. A must read for all top executives having business in India.Published 17 months ago by ashish
All real facts are mentioned in this book which MNCs face and I have seen similar issues as Ravi has mentioned. Globalizers part was highly motivating for me. Read morePublished on May 18, 2014 by Rohit Vaidya
Plenty of examples, success and failure stories, good overall insights about business and excellent emerging markets analysis, obviously focused on India. Recommended read!Published on April 1, 2014 by Ziv Semadar
It's the best book on how to win business in india and how companies can leverage learning in capturing large middle class markets in growing economiesPublished on January 16, 2014 by Kasturi Srinivas
Conquering the Chaos : Win in India, Win Everywhere by Ravi Venkatesan (The former Chairman of Microsoft India and Cummins India)
Hardcover: 240 pages Publisher: Harvard... Read more
Must read for MNC global management & local leaders.....
Liked the segmentation of topics, actual experience of author,examples.
Experiencing many facts :). Read more
Having spent some time in India, I was looking forward to the insights on offer here but unfortunately found the book to be a fairly mundane collection of sometimes repetitive... Read morePublished on September 29, 2013 by ThreeScorePlus
Ravi Venkatesan has written a book which is a must read for any exec who wants to work in emerging markets. Read morePublished on August 24, 2013 by Pushkar Bhat