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Conscientious Equity: An American Entrepreneur's Solutions to the World's Greatest Problems Hardcover – October 15, 2010

ISBN-13: 978-0230108929 ISBN-10: 9780230108929

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Product Details

  • Hardcover: 240 pages
  • Publisher: Palgrave Macmillan (October 15, 2010)
  • Language: English
  • ISBN-10: 9780230108929
  • ISBN-13: 978-0230108929
  • ASIN: 023010892X
  • Product Dimensions: 6 x 1 x 10 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #3,087,486 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In his first book, Asbury, a self-described dreamer, outlines his biggest dream: as a palliative to the trade imbalances between the U.S. and its trading partners, a system by which both trade parties are served equally, and the environmental impact, labor protection, and mutual economic benefits are all addressed. Arguing that the U.S. would be better served by instituting these accords country-by-country rather than at the behest of the WTO, Asbury makes a compelling case for a comprehensive restructuring of our national trade policy. It's an awful big ask, as Asbury himself admits, that would require immense political courage and extremely unlikely bipartisan consensus. Asbury is at his most engaging when recounting his stories as an entrepreneur in Southeast Asia and the Arabian Peninsula, and he clearly cares deeply about poverty and corruption (and the link between them), but he falls short by advocating his proposal as a one-size-fits-all solution, placing too much faith in the notion that it could democratize even the most despotic of governments. Ultimately he admits that "even Conscientious Equity will not quickly overcome long- and fast-held beliefs," but his failure to address such massive challenges undercuts his optimism.
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“Neal Asbury, a South Florida entrepreneur and international trader, is a man with a mission. . .Now he has written a book, Conscientious Equity: An American Entrepreneur’s Solutions to the World’s Greatest Problems. He proposes a new way of conducting international business and presents his Conscientious Equity Accord, which he says will go a long way toward addressing economic instability, poverty, environmental devastation and corruption around the world.” — Miami Herald

“Asbury writes about the tremendous potential of free and fair trade to lift us to greater prosperity. He makes the case for expanding free trade relationships to China, India and other rising economies of the world before the train leaves the station. Conscientious Equity is written from the hands-on perspective of an American businessman who has been in the trenches of owning and operating his own business in the Philippines where I first met Neal when I was US Ambassador. This is a valuable contribution to our discussion about how to get economies, including our own, going again." —John D. Negroponte, Yale University, Former United States Deputy Secretary of State

"Neal Asbury is an original thinker about the problems and opportunities that America faces in an epoch of globalization.  A visionary entrepreneur, he offers a clear and realistic assessment of the challenges facing firms and policymakers regarding international trade today, as well as creative solutions that could allow the United States to retain its competitive strength in the face of Chinese competition and a wayward WTO. This book is a fierce retort to Pollyannas and protectionists alike, and should be required reading for every Member of Congress voting on future trade agreements."  —Honorable Philip English, member, House Ways and Means Committee

“Neal Asbury’s book takes a sledgehammer to conventional wisdom that it is a must-read for anyone trying to break out of the stereotypes that have helped create gridlock in our political system.  Neal points his clear and entertaining prose at the myths about international trade – both that it is somehow free and fair, and that it runs in contrast to other goals, such as protecting the environment or lifting the standards of American workers.  Neal makes a passionate argument for how to make international trade fair and free again, and to turn it back into a weapon in America’s arsenal for battle in the global marketplace.  Neal’s is a voice to which Republicans, Democrats and Independents should listen.”  —William Antholis, Managing Director, Brookings Institution

“As a small business owner and manufacturer, the issues that Neal discusses in Conscientious Equity have very important implications for any small business. With seventy-five percent of the world’s wealth and ninety-five percent of it's population residing outside the United States, having the same access to foreign markets as foreign manufacturers have to the American market would significantly increase our ability to grow and thus ensure job creation. A world with Conscientious Equity would usher in a new era of prosperity by unshackling the entrepreneurial spirit in all businesses.”  —Deron Lichte, President, Food Warming Equipment Co., Inc

Customer Reviews

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I just picked up my copy of Conscientious Equity, and all I can say is wow!
The book addresses many important and complex issues but presents them in an easy to understand fashion that reads like a story.
Jessica Dodson
This book should be required reading for every student.....our future voters.
Frances P Gillespie

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Kyle Noseworthy on November 8, 2010
Format: Hardcover
As a long time listener of Neal's radio program; "Truth for America" and his blog "", I have been eagerly anticipating his first foray into the published world.

Neal is gifted with the ability to give an uncompromising viewpoint; boldly standing up for what he feels is right. This is a quality that I respect in him, and obviously others feel the same way, as evidenced by the quality of guests he has had on his show, Senator Marco Rubio, Dr. Eric Wargotz, Chief Billie of the Seminoles, Congressman Phil Roe, etc. Neal has a clear vision of how our economy needs to be corrected and how the way to start this correction begins with focusing on international trade.

The book itself is a pretty insightful read. Neal relates some of his personal experiences and draws parallels from our past to bring attention to current issues/events. Neal does a good job of approaching the situations that he comments on in a non-partisan manner, meaning that even if you don't agree 100% with his politics, you will not be turned off by his words.

The real reason to read this book is that Neal is an interesting guy! Neal has been involved with international trade for over 30 years. During those 30 years, Neal has had some interesting adventures, including the threat of kidnapping in SE Asia! A good read for a great price.
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4 of 4 people found the following review helpful By Jonathan Vadnos on November 8, 2010
Format: Hardcover
There are many outstanding features of Neal's book; I particularly enjoyed the numerous stories that are both a bit funny and eye-opening at the same time.
Above all else though; what made reading the book so enjoyable for me at least; is the fact that when I finished it, I felt truly empowered!
That each of us can make a difference in the world and that collectively; using our very own American market-place, we can create a better world.
Neal was able to take quite complex issues and lay them out in an easy to understand manner which critically resulted in a CLEAR and DECISIVE way forward.
I would highly recommend this book to anyone who is looking for a fresh perspective AND SOLUTIONS to some very old social and economic problems.
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2 of 2 people found the following review helpful By Ana M Fertig on November 9, 2010
Format: Hardcover
I am enjoying this book tremendously, the narrative is engaging, it presents major world issues and inequities in such way that everyone can relate to and be motivated by.
It challenges to take action and and live up to our responsibilities in social issues and to build a better future for future generations.
The short stories are fascinating, told in a humorous way, and are the perfect ingredient to impulse peoples curiosity to learn about other cultures . I shared those with my 14 year old who is very intrigued about foreing cultures , he enjoyed those as much as i did.
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1 of 1 people found the following review helpful By Randall Cromer on January 17, 2011
Format: Hardcover
Should be read by every person in Congress, and required in college. A thought provoking, important book that zeroes in on current issues in international trade that are having a vital impact on us all. Asbury has a deep understanding of history with a unique perspective from his years as an accomplished international entrepreneur. The book is so engaging due to the relevance of the concept of "conscientious equity" to our current situation. The interesting and touching personal experiences that pervade the book help to make it such a tremendously insightful read!
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1 of 1 people found the following review helpful By Frankie on November 10, 2010
Format: Hardcover
I just picked up my copy of Conscientious Equity, and all I can say is wow! I've been a listener of Neal's radio show for a few months now, and I really feel that he has his finger on the pulse of what is going on in US. Living in south Florida, I get to see first hand what has happened to our real estate market and the effect that it has had on jobs in the area. Neal is on the right track when he suggests that we need need to focus on foreign trade to help kick-start the economy. I recommend this book to anyone who cares about the United States.
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Format: Hardcover
From the moment I started reading Conscientious Equity, I could not put the book down.

The chapter that I found most important and profound is Mr Asbury's, "The one piece of legislation responsible for all the world's

ills". The creation of the Smoot-Hawley Tariff Act following the great depression caused a tailspin and spiraled the American economy

into a decline.

Mr. Asbury leads us through The Roosevelt years with great clarity and explains in layman's terms How the Marshall Plan helped our

economy after World War 2.

When the U.S. went off the gold standard during the Nixon years, it was then that paper money was no longer backed by gold.

This timely and accurate book has brought light to a subject that has been long misunderstood.

In the chapter, "Stopping the pendulem forever", Mr Asbury explains how we can correct our trade deficit.

This book should be required reading for every student.....our future voters.

My Christmas presents this year will be copies of Conscientious Equity.

Frances P. Gillespie. (Former wife of the past Attorney General of the Southern District of N.Y., Mr S. Hazard Gillespie)
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More About the Author

When it comes to advocating on behalf of entrepreneurship and free enterprise, there is no one more passionate about these topics than Neal Asbury, chief executive of The Legacy Companies. It's no coincidence that he was the 2008 recipient of the coveted United States National Champion Exporter of the Year Award. He has published over 100 articles on global trade issues, and been quoted in The New York Times, Wall Street Journal, LeMonde, and has appeared on network television nationally and internationally.

Each week Neal hosts the nationally syndicated talk radio show "Neal Asbury's Truth For America", produced by Atlantic Radio Network and syndicated around the country including such stations as WZAB-AM 880 The Biz (Miami/Ft Lauderdale); WGKA-920 (Atlanta); KSEV (Houston/Galveston); 1500 AM (Washington D.C./Fredericksburg), KDOW-1220 (San Francisco/San Jose); and KKOL-1300 (Seattle/Tacoma). Expect some strong opinions on "Truth For America" relating to America's need to reinvigorate the entrepreneurial spirit that has made U.S. businesses the envy of the world in the pursuit of the "American Dream." "Truth for America" is affiliated with Bloomberg Radio and CNBC and broadcasts from Coral Gables, Florida and Capitol Hill in Washington D.C. It is streamed live on the internet at and can be downloaded at iTunes.

His book "Conscientious Equity: An American Entrepreneurs Solutions to the World's Greatest Problems" has been acquired by Palgrave Macmillan, one of the world's largest publishing companies and due to be in bookstores the fall of 2010.

Mr. Asbury's blog is quickly becoming a favorite on-line destination for visitors who share his passion for small business entrepreneurship and the benefits of expanding the U.S. role in global commerce. His advocacy has taken him to address the United Nations at the Commission of Trade and Development, as well as frequent speaking engagements at Universities, Government Events and Trade Associations.

Mr. Asbury has been an entrepreneur involved in global business since graduating from Rowan State University in New Jersey in 1979 with a Bachelor of Arts degree. He moved to Asia in 1981 to represent the interests of a number of U.S. manufacturers throughout the region.

In 1987, he founded Asbury WorldWide which became the largest American Export Management Company in its segment, with twelve distribution facilities around the globe. In 1989, he began FAB Asia, Inc. in Manila, Philippines, which was the exclusive Asian fabricator of commercial kitchens for McDonalds as well as other well-known American restaurant chains.

After selling his group of companies in July of 1999, Mr. Asbury established Greenfield World Trade which is a global Trading Company selling and servicing American manufactured products in over 130 countries to both the retail and commercial markets. He further acquired J. Cobo, a distribution company with operations throughout Latin America; General, a manufacturer of food preparation equipment; Zeroll a manufacturer of high end kitchen gadgets and Omega, a manufacturer of electrical kitchen appliances.

No stranger to Capitol Hill, Mr. Asbury has received the E-Star Export Award and the Export Achievement Award from the U.S. Department of Commerce. He is a founding faculty member of Export University (a collaboration between the District Export Council and the U.S. Department of Commerce). He is the chairman of the Export University National Oversight Committee. He is vice chairman of the District Export Council National Steering Committee and chairman of the Florida District Export Council, appointed to serve by the U.S. Secretary of Commerce. He is a member of the International Advisory Committee to Governor Charlie Crist of Florida and a member of the prestigious International Policy Committee of the U.S. Chamber of Commerce in Washington. He has testified before the Philippine Senate on multiple occasions on foreign trade.

In addition to his opinion pieces on, Mr. Asbury

writes a column on global business issues entitled Asbury's World for To The Point News ( which is a Washington D.C. based intel service widely read by government and business leaders across the country. His article "The Great Debate" was adopted as the theme of the 2007 National District Export Council Conference moderated by CNN's award-winning journalist Gene Randell.

Neal Asbury resides in Weston, Florida with his wife, Elizabeth and two daughters, Anjelica and Alyssa.