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Conscious Business: How to Build Value through Values Paperback – October 1, 2013
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Ken Wilber, philosopher and author of A Theory of Everything
A fundamental book for our times.
Peter Senge, MIT professor and author of The Fifth Discipline
Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed.
Daniel Rosensweig, Chief Operating Officer, Yahoo! Inc.
"Fred Kofman is a genius with a heart as big as his brain. In this remarkable book, he takes us on a thrilling tour through what business would be like if it had both a heart and a mind -a conscience and a consciousness. The result is a practice of business that transforms you and your world."
- Ken Wilber, philosopher and author of A Theory of Everything
"A fundamental book for our times."
- Peter Senge, MIT professor and author of The Fifth Discipline
"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."
- Daniel Rosensweig, Chief Operating Officer, Yahoo! Inc.
From the Publisher
"Fred Kofman is a genius with a heart as big as his brain, if that's possible. In this remarkable book, Fred takes us on a thrilling tour through what business would be like if it had both a heart and a mind--a conscience and a consciousness. The result is a practice of business that transforms you and your world."--Ken Wilber, philosopher and author of A Theory of Everything
"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."--Daniel Rosenberg, Chief Operating Officer, Yahoo! Inc
"Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional--and a better human being."--Sheryl Sanders, Vice President, Global Online Sales and Operations, Google
"Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation. His advice is never easy, but always worthwhile."--Eugenio Beaufrand, Vice President, Microsoft Latin America
"Conscious Business translates the tools of organizational learning into day-to-day business applications. Both at Chrysler and at DTE Energy, Fred's work has allowed us to shift our culture faster, but with much greater sustainability than any other effort."--David Meador, Senior Vice President of Finance, Detroit Edison --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
Let me agree with Dr. Kofman about his warning for readers: It's much easier to understand his principles than apply them. But with practice, you can do great things.
Here are the goals he sets:
"In the impersonal It dimension, the goal is to accomplish the organization's mission, enhancing its ability to continue doing so in the future, and delivering outstanding long-term returns to shareholders. In the interpersonal We dimension, the goal is to establish cooperative, trusting, and mutually respectful relationships, a community of shared purpose and values in which people feel they belong. In the personal I dimension, the goal is to live in a state of flow, feeling a transcendent happiness that comes from living in full integrity, with one's principles and ideals."
As you can see from this quote, Dr. Kofman draws heavily from his interest in Buddhist tradition and other streams of spiritual beliefs that are outside of the Judeo-Christian tradition. The text is enlivened by quotes from many sides of the spiritual spectrum and psychologists. As a result, the material will speak directly and deeply in places to virtually any reader, regardless of background and beliefs.Read more ›
This book covers those challenges and offers many tools and examples of how we can manage them and come out ahead having built a stronger foundation and a stronger company.
I personally can't stand the idealistic tones of the book but I will admit, unlike most of these books that I have read, this one is much more grounded inthe harsh challenges of reality such as the fact that, while in business and in dealing with others failure is not an option but success is not always achieved.
If you read this book you will find yourself referencing it as you deal with life on any level because the authors clear mind and direct language gives you the language to describe and communicate the situation and how best to manage it.
Often times audio books are read by a hired reader and many times they suffer from over-annunciation and become distracting as they can be stiff or attempt to be excessively perfect in their language. Fred Kofman speaks as if he is talking to you and his accent is so engaging that you find yourself listening intently; it feels like a one to one coaching.
The concepts are straight forward and have real-world application. You will find that you exhibit many of the behaviors he describes and he explains ways to recognize them and overcome natural negative/destructive tendencies. I have listened to the CD three times and each time I learn more and apply it.
The teachings here have had a positive impact and again are real and fee from touchy-feely-airy-fairy self help gibberish. Fred Kofman is the real deal.
Most Recent Customer Reviews
In a world of competition and hyper competition, Koffman brings us back to the core of humanity and the fundamental connection between being human and doing business. Read morePublished 2 months ago by Ashton Fourie
Probably the most inspiring and enlightening business book I've read. I've bought 10 to give it as a gift to my business partners and key colleagues.Published 3 months ago by Amazon Customer
As I go deeper while reading, I found the answers that my heart has been looking for years. This very book can link one's business activity and life's purpose of being human being.Published 3 months ago by Mohammad Rahman
Fascinating insightful read! I discovered this book when I google'd "what books are influential people in our society reading. Read morePublished 3 months ago by Amazon Customer
I like to be a part of a team with conscious minds and agree that the book is helpful. But I think the author sensationalized his idea using pseudo science with little knowledge... Read morePublished 5 months ago by QJ
Wonderful read. It was purchased for a class and I have learned so much more from this purchase!Published 6 months ago by Kay Bee