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Conscious Business: How to Build Value through Values Paperback – October 1, 2013

4.8 out of 5 stars 92 customer reviews

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Editorial Reviews

Review

Fred Kofman is a genius with a heart as big as his brain. In this remarkable book, he takes us on a thrilling tour through what business would be like if it had both a heart and a mind -a conscience and a consciousness. The result is a practice of business that transforms you and your world.
Ken Wilber, philosopher and author of A Theory of Everything
A fundamental book for our times.
Peter Senge, MIT professor and author of The Fifth Discipline
Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed.
Daniel Rosensweig, Chief Operating Officer, Yahoo! Inc.

"Fred Kofman is a genius with a heart as big as his brain. In this remarkable book, he takes us on a thrilling tour through what business would be like if it had both a heart and a mind -a conscience and a consciousness. The result is a practice of business that transforms you and your world."
- Ken Wilber, philosopher and author of A Theory of Everything
"A fundamental book for our times."
- Peter Senge, MIT professor and author of The Fifth Discipline
"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."
- Daniel Rosensweig, Chief Operating Officer, Yahoo! Inc.

From the Publisher

Praise for CONSCIOUS BUSINESS "Conscious Business is a fundamental book for our times. Few ideas have been more insidious in the industrial era than the fragmentation between right livelihood and economic success. We are running out of time to integrate the material and the spiritual worlds. Fred Kofman offers a unique set of tools to do it."--Peter Senge, MIT professor and author of The Fifth Discipline

"Fred Kofman is a genius with a heart as big as his brain, if that's possible. In this remarkable book, Fred takes us on a thrilling tour through what business would be like if it had both a heart and a mind--a conscience and a consciousness. The result is a practice of business that transforms you and your world."--Ken Wilber, philosopher and author of A Theory of Everything

"Fred has been an inspiration, helping connect responsibility and integrity to create the freedom leaders need to succeed."--Daniel Rosenberg, Chief Operating Officer, Yahoo! Inc

"Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my team to be a better professional--and a better human being."--Sheryl Sanders, Vice President, Global Online Sales and Operations, Google

"Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation. His advice is never easy, but always worthwhile."--Eugenio Beaufrand, Vice President, Microsoft Latin America

"Conscious Business translates the tools of organizational learning into day-to-day business applications. Both at Chrysler and at DTE Energy, Fred's work has allowed us to shift our culture faster, but with much greater sustainability than any other effort."--David Meador, Senior Vice President of Finance, Detroit Edison --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 360 pages
  • Publisher: Sounds True; Reprint edition (October 1, 2013)
  • Language: English
  • ISBN-10: 1622032020
  • ISBN-13: 978-1622032020
  • Product Dimensions: 1 x 6 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (92 customer reviews)
  • Amazon Best Sellers Rank: #26,330 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Donald Mitchell HALL OF FAMEVINE VOICE on December 13, 2006
Format: Hardcover
Conscious Business is the first book I've read on an important subject I'd like to tackle as an author: How to move those in an organization from focusing on their selfish interests to concentrating on what creates the most good for the most people . . . with the least potential harm to any individual. I thought that Dr. Kofman did a good job in defining one path to creating mutual benefit in Conscious Business. If people in your organization seem to be emphasizing their own careers rather than the tasks that need doing, this book is a must-read for you!

Let me agree with Dr. Kofman about his warning for readers: It's much easier to understand his principles than apply them. But with practice, you can do great things.

Here are the goals he sets:

"In the impersonal It dimension, the goal is to accomplish the organization's mission, enhancing its ability to continue doing so in the future, and delivering outstanding long-term returns to shareholders. In the interpersonal We dimension, the goal is to establish cooperative, trusting, and mutually respectful relationships, a community of shared purpose and values in which people feel they belong. In the personal I dimension, the goal is to live in a state of flow, feeling a transcendent happiness that comes from living in full integrity, with one's principles and ideals."

As you can see from this quote, Dr. Kofman draws heavily from his interest in Buddhist tradition and other streams of spiritual beliefs that are outside of the Judeo-Christian tradition. The text is enlivened by quotes from many sides of the spiritual spectrum and psychologists. As a result, the material will speak directly and deeply in places to virtually any reader, regardless of background and beliefs.
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Format: Hardcover
The hard part about starting or running a business is not the long hours, the tight deadlines, or the stresses of being overworked in the face of an insecure future. The real challenges that make or break us surround dealing with our own integrity, our priorities, and conflicts with others.

This book covers those challenges and offers many tools and examples of how we can manage them and come out ahead having built a stronger foundation and a stronger company.

I personally can't stand the idealistic tones of the book but I will admit, unlike most of these books that I have read, this one is much more grounded inthe harsh challenges of reality such as the fact that, while in business and in dealing with others failure is not an option but success is not always achieved.

If you read this book you will find yourself referencing it as you deal with life on any level because the authors clear mind and direct language gives you the language to describe and communicate the situation and how best to manage it.
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Format: Audio Cassette
Consious Business is a wonderful way to understand that the only way of making our businesses and lives be what we want them to be is by doing the effort of becoming aware, of becoming present and becoming completely responsible players.
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Format: Hardcover
Fred Kofman is an exceptional teacher, not because he knows everything under the sun, not because he has answers to all the questions, but because of his humility and his ability to establish deep connection with the audience. His book is no different from the way he teaches. He does not claim to have a big store of ideas that he throws at the reader. He engages the reader into a conversation by putting forth few simple ideas but the ideas that are time tested, the ideas thast are deeply grounded in our spiritual traditions. Dozens of books are published every year on leadership and management. Most of them are full of new jargon and ideas that at best represent the flavor of the month. "Conscious Business" is in a different class. It makes you think and reflect. It challenges your core values and beliefs. I would not only recommend managers and leaders of businesses to read this book but to live the values that are part of the book.
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Format: Hardcover Verified Purchase
This is an excellent piece of real human education. First, I recommend that you get the audio CD.

Often times audio books are read by a hired reader and many times they suffer from over-annunciation and become distracting as they can be stiff or attempt to be excessively perfect in their language. Fred Kofman speaks as if he is talking to you and his accent is so engaging that you find yourself listening intently; it feels like a one to one coaching.

The concepts are straight forward and have real-world application. You will find that you exhibit many of the behaviors he describes and he explains ways to recognize them and overcome natural negative/destructive tendencies. I have listened to the CD three times and each time I learn more and apply it.

The teachings here have had a positive impact and again are real and fee from touchy-feely-airy-fairy self help gibberish. Fred Kofman is the real deal.
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Format: Hardcover
Don't disregard this as just another leadership book. While you may have seen some of the conversational techniques before, the integration and tie-in to the underlying values of the leader is unique and makes a huge qualitative difference in leadership effectiveness. This is what Jim Collins' "Level 5 Leader" (Good to Great) does naturally. Conscious Business offers the opportunity to develop yourself into this kind of leader.
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