First Sentence:
In theory and practice, the importance of strategy-making is undisputed.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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marketing area personnel, global adaptation measures, moderating analyses, explorative factor analysis, local adaptation measures, inference statistical measures, moderating analysis, external dynamism, formal planners, relationship between consensus, mixed empirical results, different company sizes, increases company performance, average variance extracted, imposing consensus, planning formality, prescriptive schools, environmental dynamism, descriptive schools, composite construct, effective strategy formulation, consensus increases, formative indicators, effectiveness construct, effective strategy implementation
Key Phrases - Capitalized Phrases (CAPs):
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Van de Ven, Indicators Item, F-value Beta Standar, Firm Consensus, Learning School, Theoretical Implications, Author Dependent Variable Independent Sample Collection, Design School, Factor Indicator T-value of Average Indicator, Max Weber, Results Variable, Simple Moderated
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