Customer Reviews

The Constant Contact Guide to Email Marketing

5 star:		(13)
4 star:		(3)
3 star:		(1)
2 star:		(2)
1 star:		(1)

 

 

This book has given me tremendous insight as to what works and what doesn't (AND WHY!). The information not only helps me in setting up and executing an email marketing strategy, but it is a very great resource for learning best practices. I already have seen a difference in how I do e-mail business and what is most important: I am seeing results.
The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!

The book has good information for anyone who wants to get started with email marketing. I would suggest it as a starting point for email marketing information. Keep in mind that this comes from constant contact and so it reads sometimes like a Marketing Brochure. Look into more books to get a broader understanding.

The product description here on Amazon is accurate, but it can't tell you the bad news: this book is filled with self-promotion. At one point I thought I found a passage where the author didn't refer to his own e-mail marketing service, but I read a few more words and found I was wrong. More reference to his own company!

In chapter two he refers to what is often called the sales cycle, which he renames after his company. Then the four sections of the chapter which seem to be aimed at explaining the four stages of the "Constant Content (c) Cycle" have different names than the four labels that are found in the accompanying diagram.

A good book will always promote the author's business because of the quality of the content. This book, on the other hand, is just embarrassing, especially when anyone with an ounce of marketing sense would realize that it's so overtly self-serving. A first year marketing student would know better.

This is book is not designed to help you as much as it is designed to help the author.

This is a very nice book a summary and history of Constant Contact Marketing.
We were hoping for a tech type guide book to help and show the everyday workings and shortcuts to building your page or outreacg.
Still very well done.

I had really just intended to flip through this book when I first saw it, but found as I was halfway through the first chapter that I had been drawn in by the engaging and concise content. The book is a quick read and, as small business owners, both my wife and I found it packed with useful information. Some of this information each of us probably already knows, but having this available as a handy desk reference when crafting or sending business communication, I think, is invaluable. If this book has helped me retain even one customer (and I'm sure it has) it has already paid for itself. Kudos to Mr. Groves for writing such a handy and enjoyable little tome.

This book is an incredible resource. As a serial entrepreneur I am always looking for efficient ways to stay in front of customers and prospects. I am using it to focus our marketing plans. This is required reading for all entrepreneurs and small business owners

If you have attended a "Getting Started with Constant Constant" workshop in your region and asked for written materials afterwards...this is it! The Constant Contact Guide to Email Marketing is all about results! It is chocked full of great information to not only help you understand how to utilize the email marketing tool, it also provides you with great best practices tips and ideas on how to improve your relationships and ultimately increase your revenue.

There are so many ways to make email marketing work for you. Each time you read the book, you will find new ideas to implement. Every email marketer should have this book on their desk, sitting right next to their computer.

Easily the best, most user-friendly book on email marketing available today. Perfect for any small business or nonprofit organization that wants to communicate more professionally, build and strengthen relationships, and market themselves in a highly effective, yet affordable way.

Groves covers important territory well beyond email marketing, providing a unique insight into the power of building relationships, making this an invaluable read for everyone.

This book is written in an easy to read format that reflects directly on Constant Contact's overall approach. Top notch advice from an industry leader. Chapter One's "Know It or Blow It" rules give some true gems! The customer examples are invaluable. I would recommend this book to small business owners just starting out with their marketing strategies and long time users looking for new tips and tricks to invigorate their current programs. Thanks to Eric for providing the handbook to customer relationship success!

I bought this book thinking it was a how to on Constant Contact. Instead it is a great how to on email marketing. It turns out that Constant Contact has video tutorials which showed me how to use Constant Contact, so this book is more useful to me as a how to on email marketing.