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Construction Business Development: Meeting New Challenges, Seeking Opportunities [Paperback]

Christopher Preece (Editor), Paul Smith (Editor), Krisen Moodley (Editor)

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Book Description

Publication Date: October 10, 2003 | ISBN-10: 0750651091 | ISBN-13: 978-0750651097 | Edition: 1

Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.

This practical book will help construction managers learn how to turn clients into loyal customers.

* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.

This practical book will help construction managers learn how to turn clients into loyal customers.

* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies

Editorial Reviews

Book Description

Teaching the construction industry to turn clients into loyal customers

Product Details

Paperback: 216 pages
Publisher: Butterworth-Heinemann; 1 edition (October 10, 2003)
Language: English
ISBN-10: 0750651091
ISBN-13: 978-0750651097
Product Dimensions: 9.5 x 6.8 x 0.5 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #3,098,132 in Books (See Top 100 in Books)

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More About the Author

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Inside This Book (learn more)

First Sentence:
The long-term development and operation of a business is complex and risky. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business concept innovation, project extranet, business development manager, need external help, business development process, marketing audit, secondary stakeholders, construction marketing, engineering consultancies, bid team, business development activities

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Academic Proceedings, International Construction Marketing Conference, Rethinking Construction, New York, Win Plan, Construction Industry Board, Association of Consulting Engineers, Harvard Business Review, Thomas Telford, Chartered Institute of Marketing, Sir John Egan, World Wide Web, Building Centre Trust, Client Guide, Constructing the Team, Harvard Business School Press, Harvey Jones, John Wiley, Local Government Association, National Audit Office, Pitman Publishing, Prentice Hall, Preparing International Proposals, School of Civil Engineering, Christopher Preece

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Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Citations (learn more)

This book cites 67 books:

Marketing Plans, Fifth Edition: How to prepare them, how to use them by Malcolm McDonald on page 21, page 22, and page 30
Marketing Management (12th Edition) by Philip Kotler on page 30, and page 67
TRUSTING THE TEAM by J Bennett on page 168, and page 179
Future Shock by Alvin Toffler on page 123, and page 135
Mission Possible by Ken Blanchard on page 130, and page 134

See all 67 books this book cites

2 books cite this book:

Construction Collaboration Technologies: An Extranet Evolution by Paul Wilkinson in Back Matter
Construction Collaboration Technologies: An Extranet Evolution by Paul Wilkinson in Back Matter

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