Customer Reviews

Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business

5 star:		(6)
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I am impressed. Construction Marketing Ideas provides a comprehensive overview of not simply the basics of marketing, but truly how to leverage marketing to bring work in the door. The book is filled with practical ideas and stories from others in the construction industry. Beyond anything else it challenged me to think outside the "marketing" box.

This book starts out with a compelling premise: You don't need to be great at marketing to be great at marketing construction services.

The author then leads you by the hand, teaching you how to successfully market your business (in both the good times and the bad). The journey is sprinkled with stories of what the author and others have learned, through experience, about what works and what doesn't.

I find many marketing books, especially aimed at the construction industry, to be as enjoyable to read as poking your eyes out with red hot sticks. But Construction Marketing Ideas breaks that mold and serves up a book that anyone can read and follow along with.

Especially if you own or manage a small to medium-sized construction business, this book touches on topics that are worth your attention and simply aren't found in any other book.

Mr. Buckshon's book opened my eyes to the possibilities of business development in the Commercial Construction market. I am currently implementing a few marketing strategies that were generated while reading this book. We are in a new economy and only those with knowledge will survive! Be the first in your market to set yourself apart from the competition!

This is an honest book written with a positive bent. I gleaned some nuggets of wise advice from its pages and found this book easy to read and full of reminders that marketing is a full time series of planned exercises. Open this book anywhere and you will find something of value.

This was a very refreshing read. The author defines key terms and concepts, and helps you understand how they can help your business on a practical level. The author also reminds you that marketing does not mean tricking chumps into feathering your nest; it means building a brand through visible commitment to quality and customer care. A very useful book.

Whether you are just starting out in the construction business or been around for a long time, you must read this great book. It is well
written and easy to understand. It gives you step by step detailed ideas from marketing on the internet to just plain handing out
fliers. Construction Marketing Ideas shows you numerous ways of marketing yourself and your business. The book is so simple to read, it
seems like you are having lunch with Mr. Buckshon. It gives the pros and cons of marketing in many fields and sheds light on the advertising world of construction. Well written, fun and interesting to read I highly recommend this book.