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The Consultants' Survival Guide 1st Edition

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ISBN-13: 072-3812160792
ISBN-10: 0471160792
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Editorial Reviews

From the Publisher

Successful consultant Marsha Lewin offers consultants survival strategies for how to stay in business and thrive in this increasingly competitive environment. The book shows consultants how to stay in control, how to create a demand for their services, and how to do successful work overall.

From the Inside Flap

When businesses, government agencies, and other organizations are faced with problems they can’t solve on their own, they turn to you, the management consultant, for expertise, perspective, and rational solutions. But what happens when your business is threatened by forces you can’t control? Who helps you put your problems in perspective, analyze your situation, and find a remedy? Is there a consultant’s consultant? There is now! In her thirty years as a management consultant, Marsha D. Lewin has seen it all—the booms, the busts, the endless uncertainties. She knows that some consultants ride out the tough times with relative ease, while others, equally talented, are quickly overwhelmed. In The Consultant’s Survival Guide she reveals 14 strategies that will keep your consulting practice going through good times and bad, and she offers specific tactics you can use to make sure your strategies succeed. You’ll learn how to:
  • Cut expenses in hard times without undercutting the quality of your services
  • Keep your fees up and your clients smiling
  • Avoid giving away the store when writing a proposal
  • Ensure that your work produces a tangible result for clients
  • Use downtime to build up your business
  • Expand the geographical perimeters of your client base
  • Market your services without spending a dime
  • Develop and maintain a reputation as a competent, conscientious, reliable consultant
Many of the strategies and tactics you’ll discover in this book will help boost your profits in any business climate. Others are rules to live by that should influence every action of your professional life. All are practical steps that you can implement easily to make your practice stronger, more profitable, and more fit for survival—starting today!
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Product Details

  • Hardcover: 231 pages
  • Publisher: Wiley; 1 edition (March 28, 1997)
  • Language: English
  • ISBN-10: 0471160792
  • ISBN-13: 978-0471160793
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #9,271,408 in Books (See Top 100 in Books)

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6 of 7 people found the following review helpful By Viktorija on March 21, 2000
Format: Hardcover
Extremely shallow and superficial, this book was way below my expectations and certainly did not conform to the flashy title. Even without extensive experience in consulting this collection of commonsense "tips" of general nature (not even specific to consulting profession) did not contribute to my knowledge.
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By JBA on November 30, 2000
Format: Hardcover
I found this, the second consultant's guide by this author, to be must reading for myself and others in the consulting business.
The author provides pragmatic advice that is obviously based on actual experience in the business. Even though I have many years (16) experience operating my own consulting business I still found new and meaningful suggestions in this book.
I strongly recommend it both for people starting out and for experienced consultants. You're never too old or too experienced to learn new tricks.
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