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4.0 out of 5 stars
Intelligent and clear,
By A Customer
This review is from: Consultative Budgeting: How to Get the Funds You Need from Tight-Fisted Management (Hardcover)
Mack Hanan is one of the mose clear thinking, practical business writiers working today. About every two years or so, he writes a book for the American Management Association. Consultative Budgeting is the follow-up to his best seller Consultative Selling(tm). Personally, I find this book much more powerful and useful for marketing, because it gives you very solid approaches to getting funding for your marketing programs. Almost totally flufless, and highly quantitative and specific.
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Consultative Budgeting: How to Get the Funds You Need from Tight-Fisted Management by MacK Hanan (Hardcover - October 13, 1994)
Used & New from: $0.01
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