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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent standard textbook,
This review is from: Consumer Behavior (7th Edition) (Hardcover)
I have used this textbook for 5 years for my marketing diploma students. The book has proved itself in South Africa and used by hundreds of students with success. My only wish is that the authors change the attiutude measurement section and add clearer examples.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Fickleness of Consumer Behavior Defined and Described,
By Kevin Ee (Singapore) - See all my reviews
This review is from: Consumer Behavior (7th Edition) (Hardcover)
The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to illustrate certain learning points. Very readable.
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Consumer Behavior (7th Edition) by Leon G. Schiffman (Hardcover - July 30, 1999)
Used & New from: $0.01
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