Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) [Hardcover]

Delbert I Hawkins (Author), Roger J Best (Author), Kenneth A Coney (Author)

Available from these sellers.

FREE Two-Day Shipping for Students. Learn more

Formats	Amazon Price		New from	Used from
Hardcover	--		--	--
Paperback	--		--	--

Book Description

ISBN-10: 0072416882 | ISBN-13: 978-0072416886 | Publication Date: June 26, 2000 | Edition: 8

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

Product Details

Hardcover: 704 pages
Publisher: McGraw-Hill/Irwin; 8 edition (June 26, 2000)
Language: English
ISBN-10: 0072416882
ISBN-13: 978-0072416886
Product Dimensions: 10 x 8.7 x 1.3 inches
Shipping Weight: 3.7 pounds
Amazon Best Sellers Rank: #1,863,421 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

What Other Items Do Customers Buy After Viewing This Item?

Consumer Behavior with DDB Life Style StudyTM Data Disk by Delbert Hawkins Hardcover
3.3 out of 5 stars (6)

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) by Delbert I Hawkins Hardcover

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by Delbert Hawkins Hardcover
3.4 out of 5 stars (5)

$183.12

› Explore similar items

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum Never Again	28	14 hours ago
Textbook forum I just received a "very good" textbook without its disc - what are your thoughts?	168	2 days ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	3	4 days ago
Textbook forum Buyer requested return but I haven't been paid by amazon yet?	2	10 days ago
Textbook forum Instructor Edition Textbooks?	5	11 days ago
Textbook forum "Special edition" textbooks: how to sell?	3	19 days ago