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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) 9th Edition

4.4 out of 5 stars 5 customer reviews
ISBN-13: 978-0072865493
ISBN-10: 0072865490
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Product Details

  • Series: Mcgraw Hill/Irwin Series in Marketing
  • Hardcover: 768 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (March 12, 2003)
  • Language: English
  • ISBN-10: 0072865490
  • ISBN-13: 978-0072865493
  • Product Dimensions: 8 x 1.2 x 10.3 inches
  • Shipping Weight: 3.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,303,890 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover Verified Purchase
This book is very informative...I would recommend it if you are a grad. business student (e.g. MBA or MA MGT) because there is a lot of general info. which is necessary to know throughout the program. This book is not specific to one class (as are most text books), but can be used periodically throughout the entire program of study because it is very versatile.
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Format: Hardcover
This book is a must read for any student in a graduate Integrated Marketing and Communications course. I especially found chapter 20 on marketing ethics informative and usefull for any individual planning on making marketing a career. The graphics are colorful and subject matter is presented in a useful and interesting manner. The questions and discussion formats at the end of the chapter make this textbook an easy use for instructors. Questions for discussion and assignments can be used directly from the book to the students. Makes homework interesting for the class and a snap for the teacher.
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Format: Hardcover
Got here just in time for my class. Book is in good condition, and was nice and cheap. Couldnt have chosen a better place to buy.
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Format: Hardcover Verified Purchase
Brand new condition. Fast delivery
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Format: Hardcover Verified Purchase
Perfect
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