- Series: Mcgraw Hill/Irwin Series in Marketing
- Hardcover: 768 pages
- Publisher: McGraw-Hill/Irwin; 9 edition (March 12, 2003)
- Language: English
- ISBN-10: 0072865490
- ISBN-13: 978-0072865493
- Product Dimensions: 8 x 1.2 x 10.3 inches
- Shipping Weight: 3.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #1,303,890 in Books (See Top 100 in Books)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) 9th Edition
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