Customer Reviews

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

5 star:		(1)
4 star:		(2)
3 star:		(0)
2 star:		(2)
1 star:		(0)

 

 

This was a required text from an undergraduate Consumer Behavior course. While the book contains a lot of good information, it is baffling to me how it is in its eleventh print and still doesn't contain a glossary of the vocabulary words. Some of the vocabulary words are bolded, but never explicitly defined in the text. There are not vocab definitions in the margins even. This was frustrating for someone, such as myself and several classmates I talked to, who rely on concisely defined vocabulary words as study material, and for creating vocab flash cards. It's just an additional hassle after reading the text to have to go back and basically create my own definitions for some of the words.

I also found a spelling error and a few minor grammatical errors. Again, not what I'd expect from an eleventh addition $120 textbook.

This textbook had many spelling errors (unacceptable for a college textbook), which was distracting. The lack of a glossary was also frustrating.

Yes, I used this book to teach "Consumer Behavior" class, at the MBA level.

The book came with 20 chapters, covering American society values, demographics, subcultures, families, households, group influences, perception, learning, memory, products, motivation, personality, emotion, self-concept, lifestyle, situational influences, decision process, problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, post-purchase process, customer satisfaction and commitment, organizational buyer behavior, and marketing regulation.

Each chapter has video cases, consumer insights, and practical examples. I added many of my real-life stories. Overall, students loved this book and the class was very successful.

The CD-ROM data disk came with the book. It was full of additional information.

Awesome, I received it on time, and It was in new condition. I got every thing that was promised except the access code which I did not need.

I wanted the US version of this book and thats why I purchased this textbook from Amazon. Instead, I got the international version. It was not in any way advertised as international or at least as far as I could see. If I thought I was buying the international version I could of bought it at another website for much cheaper and with no shipping cost! Warning: I think most of the used textbooks from Amazon.com are the international copies regardless of what they say and don't say. These types of copies aren't bad but there are some differences.