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3 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Consumer Behavior and marketing strategy,
By Young Mi Kim (3711 Shamrock St. West Apt. B-206 Tallahassee, FL 32309) - See all my reviews (REAL NAME)
This review is from: Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
Most Consumer Behavior books I read confused me with a wide array of definitions, issues and topics that are not interweaved well enough, however, this book was different. This book wonderfully explained the concept of means-end analysis and once you understand this important concept, you could breeze through all the remaining chapters. well written, good case examples and more.
5.0 out of 5 stars
Awesome book,
This review is from: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing) (Paperback)
I took a class at UCLA extension and this was the textbook we had to use. I have to say that what I learned from this one book and class is more valuable and useful to me than everything I learned while getting my degree in business. The science of why we buy and motivating factors is explained with concise clarity. Very easy to understand and perfectly written.
0 of 3 people found the following review helpful:
4.0 out of 5 stars
although..,
By
This review is from: Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
although there happened sth wrong but they gave me the efficient way to solve the problem. thanks a lot..
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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by J. Paul Peter (Hardcover - April 14, 2004)
Used & New from: $1.98
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