Consumer Behavior [Hardcover]

Wayne D. Hoyer (Author), Deborah J. MacInnis (Author)

Book Description

ISBN-10: 0618643729 | ISBN-13: 978-0618643721 | Publication Date: January 19, 2006 | Edition: 4

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.

Editorial Reviews

About the Author

Wayne D. Hoyer is the Jesse H. Jones Professor in the Graduate School of Business at the University of Texas at Austin. He received his Ph.D. in Consumer Psychology from Purdue University in 1980, has published extensively in various scholarly journals, and has co-authored two books on the topic of advertising miscomprehension. He currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Advertising, and the Journal of Public Policy and Marketing, and he is an active reviewer for the Journal of Marketing Research. Dr. Hoyer's research interests include consumer information processing and decision making (especially low-involvement decision making) and advertising effects (particularly miscomprehension and the impact of humor).

Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration at the University of Southern California. She received her Ph.D. in marketing from the University of Pittsburgh in 1986 and holds a B.S. degree in psychology from Smith College. Dr. MacInnis has published papers in various journals; is a member of the editorial review boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Market Focused Management; and serves as a reviewer for the Journal of Advertising and the Journal of Consumer Psychology. She is a past recipient of the Alpha Kappa Psi award, an honor awarded to the best paper published in the Journal of Marketing. She has also worked as a consultant to several major advertisers and advertising agencies, and she is currently President of the Association for Consumer Research.

Product Details

• Hardcover: 672 pages
• Publisher: South-Western College Pub; 4 edition (January 19, 2006)
• Language: English
• ISBN-10: 0618643729
• ISBN-13: 978-0618643721
• Product Dimensions: 10.2 x 8 x 1.1 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #30,587 in Books (See Top 100 in Books)
  • #24 in Books > Business & Investing > Marketing & Sales > Marketing > Research
  • #41 in Books > Business & Investing > Marketing & Sales > Consumer Behavior

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Good overview of the field, well organized, and contains the latest research, September 30, 2011

By 

PGH (Pittsburgh, PA) - See all my reviews

This review is from: Consumer Behavior (Hardcover)

I use this book in the undergraduate course I teach on Consumer Behavior. The book is well organized, starting with the basic cognitive and motivational processes that underlie information processing. Next it moves to how people form attitudes and make decisions. Finally it covers how to target specific groups of consumers and how culture influences consumption decisions. The research it cites is up to date and credible. It could be written at a higher level (it seems pitched toward 100 level courses), but is the best textbook I have seen of the 5 or so I have checked out so far.

3 of 5 people found the following review helpful:

5.0 out of 5 stars Pretty good, August 1, 2010

By 

A. Gift For You "Henry" (South Carolina) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Consumer Behavior (Hardcover)

a good introduction to various sociological influences into marketing and how to better understand why it affects people

0 of 5 people found the following review helpful:

4.0 out of 5 stars Pretty happy!, February 21, 2011

By 

Miss Shannon - See all my reviews

Amazon Verified Purchase

This review is from: Consumer Behavior (Hardcover)

The site quoted the book as ready to send so I was a little surprised that it took a week for me to get the "shipped" notification. Thankfully it arrived before my class began. The book was in great shape, but I was disappointed that it didn't include the CD. However, the seller did not state it would so this is only a slight complaint. Given that so many new textbooks have a CD complement it would be helpful if they would cite whether a product does or does not include the disk. Although it wasn't a true "bait and switch" I set my rate at four (out of five) stars to draw attention to this request. I would certainly trust the seller in the future, though, and hope they will consider including a notation if a text is "book only" going forward. I also really appreciated the hand-written thank you and request to review the transaction. Thank you, seller, and good luck to you! =) Shannon