Customer Reviews

Consumer Behavior

5 star:		(1)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I use this book in the undergraduate course I teach on Consumer Behavior. The book is well organized, starting with the basic cognitive and motivational processes that underlie information processing. Next it moves to how people form attitudes and make decisions. Finally it covers how to target specific groups of consumers and how culture influences consumption decisions. The research it cites is up to date and credible. It could be written at a higher level (it seems pitched toward 100 level courses), but is the best textbook I have seen of the 5 or so I have checked out so far.

a good introduction to various sociological influences into marketing and how to better understand why it affects people

The site quoted the book as ready to send so I was a little surprised that it took a week for me to get the "shipped" notification. Thankfully it arrived before my class began. The book was in great shape, but I was disappointed that it didn't include the CD. However, the seller did not state it would so this is only a slight complaint. Given that so many new textbooks have a CD complement it would be helpful if they would cite whether a product does or does not include the disk. Although it wasn't a true "bait and switch" I set my rate at four (out of five) stars to draw attention to this request. I would certainly trust the seller in the future, though, and hope they will consider including a notation if a text is "book only" going forward. I also really appreciated the hand-written thank you and request to review the transaction. Thank you, seller, and good luck to you! =) Shannon