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Consumer Behaviour in Tourism [ILLUSTRATED] (Paperback)

by Susan Horner (Author), John Swarbrooke (Author) "The subject of consumer behaviour is key to the underpinning of all marketing activity which is carried out to develop, promote and sell tourism products..." (more)
Key Phrases: hedonistic tourism, emerging tourism markets, outbound tourism market, Las Vegas, Cathay Pacific, British Airways (more...)
4.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Review
"If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!"
Customer review on Amazon.com

Book Description
A critical approach to customer service and quality management techniques and tools, challenging traditional thinking in the context of the international tourism industry. --This text refers to the Paperback edition.

See all Editorial Reviews

Product Details

  • Paperback: 453 pages
  • Publisher: Butterworth-Heinemann; illustrated edition edition (March 8, 1999)
  • Language: English
  • ISBN-10: 0750632836
  • ISBN-13: 978-0750632836
  • Product Dimensions: 9.7 x 7.2 x 1.1 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #1,554,898 in Books (See Bestsellers in Books)

Inside This Book (learn more)
First Sentence:
The subject of consumer behaviour is key to the underpinning of all marketing activity which is carried out to develop, promote and sell tourism products. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hedonistic tourism, emerging tourism markets, outbound tourism market, many tourism organizations, tourist dissatisfaction, visitor profile study, outgoing tourism, tourist behaviour, consumer behaviour research, domestic tourism market, consumer behaviour process, hedonistic tourists, incoming tourism, incoming agencies, tourist satisfaction, green tourist, health hydro, tourism demand, consumer behaviour models, rate your overall satisfaction, social tourism, educational tourism, inbound tourism, tourism products, package holiday companies
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Las Vegas, Cathay Pacific, British Airways, Ragdale Hall, Carnival Cruise Lines, Granada Studios Tour, Middle East, World Tourism Organization, United States, East Asia, Hong Kong, Tourism Exhibit, South Korea, South America, United Kingdom, Wensleydale Creamery, New York, New Zealand, Coronation Street, Travel Limited, Cheese Experience, Dominican Republic, Flying Colours Holidays Limited, Northern Europe, South Africa
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
4.0 out of 5 stars Good marketing book in specific segment, February 26, 2002
By Tang Lai Kwan (Hong Kong) - See all my reviews
It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives.

This text offers an international perspective on consumer behaviour in tourism in a number of aspects including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used from a range of different world regions.

It takes a broad view of tourism and looks at consumer behaviour in a number of sectors.
If you study in tourism or hospitality industry, this book can help you to get more leaning insight pinpoint to the marketing problems.

If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!

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